CEC Entertainment LLC, parent company of Peter Piper Pizza, has named Genaro Perez as vice president of marketing and strategy.

Perez is charged with overseeing all marketing strategy, planning and execution of all Peter Piper Pizza marketing campaigns, and content strategies across all channels including offline, digital and social media as well as PR, according to a company press release.

Prior to joining Peter Piper Pizza, Genaro led the brand marketing, corporate communications and innovation strategies for P.F. Chang’s. He spent several years with Brinker International, where he served in multiple roles leading the Chili’s brand efforts for the Latin American, Middle East, Mexico, Asia and South America regions.

“It’s an exciting time to be a part of the beloved Peter Piper Pizza brand,” Perez said in the release. “The first Peter Piper Pizza opened in 1973 and since then we have grown to more than 100 locations in the U.S. and Mexico, offering made-from-scratch dough and the freshest ingredients in our pizzas, reason why the brand is so entrenched in the hearts of our guests. I am energized by the wonderful people and teams that have been part of the evolution and growth of this amazing brand.”