• Chick-fil-A, one of the profitable quick meals chains within the US, is getting into showbiz. 
• The chain is hiring an “entertainment producer,” in response to a job posting on its web site. 
• The new leisure app, PLAY, will function scripted and non-scripted programming.

Chick-fil-A goes Hollywood.

The Atlanta-based fast-food chain, owned by the rich Cathy household, is about to launch a family-focused leisure app referred to as PLAY, in response to a job posting for an “entertainment producer” listed on the chain’s website.

Programming on the app contains scripted audio, podcasts, and video sequence.

“This original programming is intended for Chick-fil-A’s soon-to-be launched PLAY entertainment app and may include scripted podcasts and audio adventures, original animation, reality and game shows, and other live-action scripted or non-scripted programming,” the job posting states, including that the popular candidate ought to have six years or extra expertise in present working or writing for a children/household sequence.

The leisure producer is anticipated to work with content material creators who produce podcasts, live-action scripted video leisure, animation, recreation reveals, actuality, or different non-scripted reveals, in response to the job duties of the place.

The PLAY app is geared towards entertaining households and youngsters.

The content material should match the “vision, heartbeat, and positioning of the Chick-fil-A brand,” in response to the job posting.

“The Chick-fil-A brand has a very specific and nuanced approach, and content will need to be carefully and thoughtfully brought to life in such a way that audiences both internal and external can quickly say, ‘That feels like Chick-fil-A.'”

Chick-fil-A is understood for its conservative beliefs. The model is closed on Sundays so staff can spend time with household. As described on its website, a part of its objective is “to glorify God.” In the previous, the corporate donated to anti-LGBTQ+ organizations. But in 2019, the chain stopped contributing to these types of organizations after dealing with public backlash.

Chick-fil-A did not reply to Business Insider’s request for remark.

PLAY content material wouldn’t be the chain’s first enterprise into showbiz. Chick-fil-A lately launched the newest installment of its unique animated quick series, referred to as “Stories of Evergreen Hills,” which the corporate describes as “a fantastical animated universe where kindness is more than a mere friendly gesture. It’s the central purpose of the world and the mission of its heroes.”

It’s unclear when the app will launch or if it is going to be built-in with Chick-fil-A’s 11-year-old mobile app, whose loyalty arm has 50 million members. That’s greater than Chipotle’s 36 million members.

The leisure producer will handle writers, actors, casting administrators, artists, and showrunners. The wage vary was not listed.

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