VIVO has pulled out as the title sponsor of the Indian Premier League (IPL) for this year’s edition, following backlash on social media. VIVO had paid Rs 2199 crore for a five-year contract in 2018. The BCCI on Sunday had announced that all sponsors were being retained, but VIVO pulled out following criticism on social media in the backdrop of the violent clashes between Indian and Chinese troops in Ladakh in June.

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