Technology makes a lot of our lives simpler – like when it permits us to drive to work as a substitute of strolling there or when it allows us to pay our payments from our telephones as a substitute of in particular person. But know-how can be finicky typically. And when it doesn’t work, there may be nothing extra irritating.

Picture this scene for a second. You’re at a recreation with some mates, and one among them asks you to purchase a spherical of beers for the crew. You go as much as pay, and, for some motive, the cost doesn’t undergo. You know you’ve the cash in your card, however the machine simply isn’t working the best way it ought to. Now, the road is being held up, you appear to be a idiot, and most significantly, your mates are brew-less. Sounds like a catastrophe, proper?

With their newest transfer, the Cleveland Cavaliers are aiming to make sure that this nightmare by no means occurs to the followers of their crew. What are we speaking about? We’re speaking about their choice to pick Shift4 (NYSE: FOUR), an trade chief in built-in funds and commerce know-how, to turn out to be the group’s official cost processor.

As Shift4 famous of their official press release, “Shift4 will process Cavs ticket transactions through an integration with the team’s ticketing platform SeatGeek to provide fans with a secure and seamless ticket purchasing experience. Shift4 will also power the team’s mobile ordering experience.”

“We’re excited to partner with a forward-thinking organization such as the Cavs to enhance the ticketing and gameday experience for their fans,” stated Shift4’s Head of Sports & Entertainment, Dustin Alpert. “We continue to grow our ticketing capabilities and expand our presence at many venues beyond just our point-of-sale solutions.”

As the crew that touted the second-best Net Rating within the league final 12 months (+5.6), the Cavaliers perceive the significance of effectivity. And that extends to their conduct each on and off the court docket. As Shelly Cayette, Cavaliers EVP and Chief Commercial Officer, famous in her interview with Forbes.com, “A great payment processor is essential for a seamless customer experience as well as for our operating efficiency. We process a large volume of transactions each year, and [we] need to ensure that process is smooth and that we have a partner with an excellent customer service model should something arise.”

Cayette added, “We feel very confident in our partnership with Shift4 to provide that elevated level of service.”

Cayette and the Cavaliers didn’t simply concede that belief to Shift4 in a single day. It was one thing that needed to be earned by a years-long courtship between the 2 events. “We were introduced to Shift4 back in 2019-20, when they became the official payment processor of the Allegiant Stadium in Vegas,” Cayette stated. “Our conversations paused for a period of time during the pandemic. Over the past few years, Shift4’s sports partnership portfolio has continued to grow as they have partnered with a number of arenas and stadiums, so conversations picked back up in 2022, and we were able to reach an overall partnership.”

“Shift4 is an industry leader with 3.5 billion transactions annually and $200 billion+ processed. Shift4 has the capability to handle all parts of the payment processing ecosystem, including POS hardware, POS software and payment processing,” Cayette advised Forbes. “They have successfully established partnerships with many other sports teams and venues, which adds to their credibility. Through those partnerships, they have also worked with our ticketing partner, SeatGeek, so we felt very confident in the transition given the relationship they had already developed with SeatGeek.”

The Cavaliers are placing the destiny of their followers’ enjoyment/comfort within the palms of an organization they belief, one that provides cost processing companies which might be a reduce above the competitors. In truth, Shift4 gives comparable companies to greater than 150 sports activities and leisure venues throughout North America. So followers of the crew can relaxation assured. Because whereas know-how can suck typically, with Shift4 working alongside the crew, you’ll be able to assure that your Cavaliers-related experiences shall be simple and fulfilling.

Follow me on Twitter.