In India, it’s not normal for giant industrial names to leap into the pool of alcoholic drinks. To increase their drinks line, probably the most they launch is variations of iced tea or within the case of Coca-Cola, ready-to-drink tea drinks section like “Honest Tea.” In November 2023, the American multinational company signed an MoU (Memorandum of Understanding) with Kolkata-based Luxmi Tea Co Private Ltd’s Makaibari Tea Estate to offer clients with a wider beverage choice. Now, Coca-Cola India is once more making headlines because it enters the alcohol marketplace for the primary time. As per a report on Mint, Coca-Cola India has began a pilot check of their world alcoholic, ready-to-drink beverage, Lemon-Dou, solely in a “few states” in India.

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Coca-Cola’s Alcoholic Beverage Lemon-Dou Is Available In Goa And Maharashtra 

As per an Economic Times report, Coca-Cola’s world alcoholic beverage, Lemon-Dou, is initially being pilot-tested in Goa and Maharashtra. Describing its components, the corporate’s web site wrote, “Lemon-Dou is made from crushed whole lemons, infused in alcohol, mixed with bubbles – a refreshing, full-bodied chu-hi alcoholic lemon drink.” As of now, the company has priced their alcoholic beverage at ₹150 in Goa and ₹230 in Maharashtra.
A spokesperson for Coca-Cola India told to Economic Times that Lemon-Dou is a “mix of Shochu, a distilled liquor similar to brandy and vodka, and lime.” Lemon-Dou, Coca-Cola’s inaugural lemon bitter model, was created in 2018 in response to the rising calls for amongst lemon sour enthusiasts to enjoy the genuine flavour of Lemon Sour not only at bars but also in the comfort of their homes, as stated on the official website.

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Speaking about the development of the product, the company’s spokesperson told the Economic Times, “The preparation and distribution of those drinks is completed individually in devoted and unbiased amenities in India, that are completely different from the amenities that put together and distribute its non-alcoholic, ready-to-drink (NARTD) drinks.”
Other than India, Coca-Cola’s Lemon-Dou is offered in different Asian international locations like Japan, China and the Philippines. India’s largest mushy drinks firm, Coca-Cola is known for promoting fizzy drinks like Coke, Fanta, Thums Up, and Limca, other than Minute-Maid juices and Maaza. The firm has additionally expanded into mineral consuming water – Kinley and occasional manufacturers – Costa and Georgia.