NEW YORK, Dec. 11, 2023 (GLOBE NEWSWIRE) — Collective Audience, Inc. (Nasdaq: CAUD), a number one innovator of viewers primarily based efficiency promoting and media options, has appointed Peter Bordes as chief govt officer, succeeding Brent Suen who will proceed to serve on the board of administrators.

A lifelong entrepreneur, operator and enterprise investor, Bordes brings to the corporate greater than 30 years of govt and board expertise main non-public and public firms throughout the AdTech, media, AI, fintech and expertise sectors. His profession and investing have centered on innovation and disruptive applied sciences that drive digital transformation.

“I have followed Peter’s career since the early 1990s, and over that time I’ve seen the AdTech industry evolved into a multi-billion-dollar industry thanks to the visionary executive leadership and investments of pioneering individuals like Peter,” commented Suen. “I have experienced Peter’s guidance and leadership on the executive, operational and board level to be unparalleled. This makes Peter ideally suited to the new initiatives we are pursuing to build a full stack integrated platform, the acquisition of highly complementary technologies, and the formation of key new partnerships. We are fortunate to have someone of Peter’s caliber to step into this important role at this pivotal stage for Collective Audience.”

The firm’s not too long ago appointed director, and famous digital media and expertise govt, Elisabeth DeMarse, added: “As an exceptionally well-known and highly respected leader in the advertising and technology communities, we anticipate Peter’s deep industry relationships and connections to open doors to new business opportunities that will be transformative for both Collective Audience and the partners and technology innovators we bring onto our platform.”

Bordes has been ranked among the nation’s Top 100 most influential angel investors, and has funded and scaled quite a few firms from startup to totally operational, highly-successful organizations. He has additionally been a famous thought chief throughout a number of trade sectors, together with for the efficiency advertising trade as a founding member and former chairman of the Performance Marketing Association.

“On behalf of the board and our shareholders, we would like to express our deepest appreciation for Brent’s unwavering drive and commitment that successfully completed our business combination with Abri that secured our valuable Nasdaq listing,” acknowledged Bordes. “The listing has opened the door to a whole new world of exciting opportunities to build, innovate and disrupt.

“This includes addressing a great unmet need for a next generation fully integrated end to end digital media and advertising platform that solves the many challenges the industry faces, from the death of the cookie, the fragmentation between buyers, sellers and audience, and walled gardens, to lack of liquidity, innovation and access to audience data. Our approach will bring together previously disparate technologies as building blocks with uniquely powerful integrations. The integration and cross pollination has the potential to enable exponential growth in a way not possible as stand-alone solutions— creating a ‘rising tide’ effect that increases revenue across our audience-based ecosystem, and drives meaningful, enterprise value.

“Designed as an open, interconnected, data driven, digital advertising and media ecosystem, it will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives our focus on performance, brand reach, traffic and transactions. For the AdTech providers and media buyers who come onto our platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.

“As a next generation audience-based performance advertising and media platform, we expect it to disrupt the traditional digital advertising, media and consumer data business in ways previously unimagined. It will distinguish Collective Audience as a clear new leader in the space.”

Peter Bordes Bio

For greater than 30 years, Bordes has been an entrepreneur, senior govt, board member, and enterprise investor centered on disruptive innovation within the areas of synthetic intelligence, huge information, fintech, cybersecurity, digital media and promoting, and subsequent technology digital infrastructure expertise.

He is the founder and managing accomplice of Trajectory Ventures, a enterprise capital platform comprised of operators, founders, and entrepreneurs centered on advancing expertise and trade innovation with investments in over 100 tech innovators. He can be founder and managing accomplice of Trajectory Capital, a later-stage investing platform and personal fairness fund.

Through Trajectory Ventures, he helped lead investments and exits for a number of disruptive firms, together with:

• TripleLift, a world Adtech platform.
• Think-Realtime, a primary machine studying RTB platform for efficiency promoting that was acquired by Dealer.com.
• LocalMind, a location-based info platform offering real-time solutions for destination-related queries that was acquired by AirBNB.

Bordes can be co-founder and managing accomplice of TruVest, a subsequent technology influence actual property funding, improvement, and expertise firm.

He additionally served as CEO and a board member of Trajectory Alpha Acquisition (NYSE: TCOA), a particular function acquisition company centered on excessive progress modern expertise.

An lively angel investor and entrepreneur mentor, Bordes has been ranked among the many Top 100 Most Influential Angel Investors within the U.S. and social media.

He at the moment serves as vice chairman of Ocearch.org, a non-profit world chief in scientific information associated to monitoring and organic research of keystone marine species, akin to nice white sharks. He can be chairman of Hoo.be, a number one platform for the creator economic system.

His different board directorships embrace:

• Beasley Broadcast Group (Nasdaq: BBGI), a public media and digital broadcast firm offering music, information, sports activities info and leisure to over 20 million listeners from 63 stations throughout the U.S.
• Fraud.web, a number one AI powered collective intelligence fraud prevention, threat mitigation cloud infrastructure platform for the real-time economic system.
• BeeLine, a fintech infrastructure platform remodeling the mortgage and actual property finance trade with embedded finance instruments for real-time transactions.
• Fernhill MainBloq (OTC: FERN), a modular cloud-based infrastructure platform for buying and selling digital belongings.
• GoLogiq, Inc. (OTC: GOLQ), a U.S.-based international supplier of fintech and shopper information analytics.
• Logiq, Inc. (OTC: LGIQ), a U.S.-based promoting expertise firm and important stockholder of Collective Audience.
• MediaJel, a transformative software program platform with proprietary information instruments and compliant MarTech options, purpose-built to serve hashish, CBD, and controlled manufacturers worldwide.
• Board of Trustees for New England College.

Bordes beforehand based and served as founder, CEO and chairman of MediaBelief, the main real-time efficiency advertising trade. He led the corporate from startup to being acknowledged because the ninth quickest rising firm within the U.S. in 2009. He additionally based and served as member and chairman of the Performance Marketing Association, a non-profit commerce affiliation.

He has contributed his expertise insights to quite a lot of publications, together with the CNBC article, “A.I. can ‘Augment Humanity in a Very Positive Way,’ says Family Office Investor Peter Bordes,” revealed on May 8.

Bordes holds a bachelor’s diploma in communication, enterprise and media research from New England College.

Inducement Grants Under Nasdaq Listing Rule 5635(c)(4)
In reference to the hiring of Peter Bordes, the compensation committee of Collective Audience’s board of administrators issued to him 71,429 shares of restricted frequent inventory of Collective Audience as an inducement materials to his coming into into employment with Collective Audience in accordance with Nasdaq Listing Rule 5635(c)(4), which grant shall be made exterior of any firm fairness incentive plan.

The restricted inventory will vest month-to-month over six months, commencing on the primary accomplished calendar month after the date of issuance and topic to the phrases thereof. The vesting of shares of frequent inventory underlying the restricted inventory grant are topic to Bordes’ steady service with Collective Audience by way of every such vesting date.

About Collective Audience
Collective Audience is a U.S.-based supplier of e-commerce and digital buyer acquisition options that simplifies digital promoting. It offers data-driven, end-to-end advertising by way of its outcomes options or entry to information for activating campaigns throughout a number of channels.

The firm’s digital advertising enterprise features a holistic, self-serve AdTech platform, a proprietary data-driven, AI-powered system that permits manufacturers and companies to promote throughout 1000’s of the world’s main digital media and related TV platforms.

To be taught extra, go to collectiveaudience.co.

Important Cautions Regarding Forward-Looking Statements

This press launch consists of sure statements that aren’t historic details however are forward-looking statements for functions of the protected harbor provisions beneath the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements typically are accompanied by phrases akin to “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and related expressions that predict or point out future occasions or developments or that aren’t statements of historic issues. All statements, apart from statements of current or historic reality included on this press launch, relating to the corporate’s future monetary efficiency, in addition to the corporate’s technique, future operations, estimated monetary place, estimated revenues and losses, projected prices, prospects, plans and aims of administration are forward-looking statements. These statements are primarily based on numerous assumptions, whether or not or not recognized on this press launch, and on the present expectations of the administration of Collective Audience and should not predictions of precise efficiency. These forward-looking statements are supplied for illustrative functions solely and should not meant to function, and should not be relied on as, a assure, an assurance, a prediction or a definitive assertion of reality or chance. Actual occasions and circumstances are tough or unattainable to foretell and can differ from assumptions. Many precise occasions and circumstances are past the management of Collective Audience. Potential dangers and uncertainties that might trigger the precise outcomes to vary materially from these expressed or implied by forward-looking statements embrace, however should not restricted to, adjustments in home and international enterprise, market, monetary, political and authorized circumstances; unanticipated circumstances that might adversely have an effect on the corporate; the general degree of shopper demand for Collective Audience’s merchandise/providers; common financial circumstances and different components affecting shopper confidence, preferences, and conduct; disruption and volatility within the international forex, capital, and credit score markets; the monetary energy of Collective Audience’s prospects; Collective Audience’s capability to implement its enterprise technique; adjustments in governmental regulation, Collective Audience’s publicity to litigation claims and different loss contingencies; disruptions and different impacts to Collective Audience’s enterprise, on account of the COVID-19 pandemic and authorities actions and restrictive measures applied in response; stability of Collective Audience’s suppliers, in addition to shopper demand for its merchandise, in gentle of illness epidemics and health-related considerations such because the COVID-19 pandemic; the influence that international local weather change developments might have on Collective Audience and its suppliers and prospects; Collective Audience’s capability to guard patents, emblems and different mental property rights; any breaches of, or interruptions in, Collective Audience’s info programs; adjustments in tax legal guidelines and liabilities, authorized, regulatory, political and financial dangers. More info on potential components that might have an effect on Collective Audience’s monetary outcomes is included infrequently in Collective Audience’s public studies filed with the SEC. If any of those dangers materialize or Collective Audience’s assumptions show incorrect, precise outcomes might differ materially from the outcomes implied by these forward-looking statements. There could also be extra dangers that Collective Audience presently is aware of, or that Collective Audience at the moment believes are immaterial, that might additionally trigger precise outcomes to vary from these contained within the forward-looking statements. In addition, forward-looking statements replicate Collective Audience’s expectations, plans or forecasts of future occasions and views as of the date of this press launch. Nothing on this press launch ought to be considered a illustration by any individual that the forward-looking statements set forth herein will probably be achieved or that any of the contemplated outcomes of such forward-looking statements will probably be achieved. Collective Audience anticipates that subsequent occasions and developments will trigger their assessments to alter. However, whereas Collective Audience might elect to replace these forward-looking statements sooner or later sooner or later, Collective Audience particularly disclaims any obligation to take action, besides as required by legislation. These forward-looking statements shouldn’t be relied upon as representing Collective Audience‘s assessments as of any date subsequent to the date of this press launch. Accordingly, undue reliance shouldn’t be positioned upon the forward-looking statements.

Company Contact:
Peter Bordes, CEO
Collective Audience, Inc.
Email contact

Investor Contact:
Ron Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email contact

Media Contact:
Tim Randall
CMA Media Relations
Tel (949) 432-7572
Email contact

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