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Comcast proclaims it has obtained a Technology & Engineering Emmy Award for constructing and delivering modern sports activities viewing experiences for thousands and thousands of consumers throughout Xfinity, Sky and Peacock. The National Academy of Television Arts and Sciences acknowledged Comcast for utilizing synthetic intelligence and machine studying to offer viewers a straightforward option to make amends for key moments from reside sporting occasions.
These improvements are made attainable by Comcast’s VideoAITM expertise. A core element of Comcast’s world expertise platform, VideoAI analyzes video streams in real-time and detects key moments utilizing numerous audio, visible and textual cues. For sports activities, these embrace factors/objectives, penalties, and different main moments. As the reside occasion unfolds, listed highlights are compiled as they occur into an interactive expertise, giving viewers a straightforward option to play by way of all the most important moments, whether or not they plan to affix reside or simply desire a fast abstract of crucial highlights after the occasion has concluded.
“VideoAI is a transformative technology, giving us the ability to rethink how we deliver innovative entertainment experiences to our global customers,” says Fraser Stirling, Global Chief Product Officer, Comcast. “This incredible honor by the Academy is a tremendous acknowledgement of the work happening across Comcast to drive this innovation forward and ultimately deliver better experiences for our customers.”
As an adaptive and agile expertise, VideoAI allows the groups at Xfinity, Sky and Peacock to customise the answer to fulfill the distinctive wants of their prospects and the sports activities they serve. The expertise presently powers:
- Sky Sports Recap: Offered on quite a few reside sports activities together with Premier League matches, cricket video games, golf tournaments and F1 races, Sky Sports Recap is an interactive expertise that viewers can launch throughout a reside occasion to shortly recap or make amends for the most important moments which have transpired to this point – even when they haven’t watched it from the start.
- Peacock Key Plays: Available on Premier League matches, Peacock Key Plays places highlights as they occur on an interactive timeline that may be accessed at any level throughout a reside match, giving prospects the flexibility to look at only one key second or all of them as a playlist.
- Xfinity Sports Highlights: Available on DVR recordings of choose occasions just like the FIFA World Cup, Xfinity Sports Highlights tags key performs within the recording’s playback bar, giving prospects a fast option to recap all the most important moments. Xfinity not too long ago made Sports Highlights obtainable for the FIFA World Cup and plans to increase the characteristic to extra sports activities this 12 months.
Additionally, Comcast Technology Solutions is now providing the expertise to prospects as a part of its product suite, producing actionable metadata to drive a constantly increasing variety of use circumstances, from content material discovery to contextual promoting.
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