Bengaluru: “Use latest technology to the maximum level possible to improve your creativity and give stiff completion to private companies,” advised Chief Minister Basavaj Bommai.

He was talking on the Golden Jubilee celebration of Karnataka State Marketing Communication and Advertising (KSMCA) Limited at a personal resort in Bengaluru yesterday.

Lauding KSMCA, the CM stated: “A Government institute doing commercial business is a big challenge. Despite several restrictions, it is giving stiff competition to private companies, which is a matter of pride.”

Pointing out that non-public sector exploded after liberalisation, privatisation and globalisation in 1991, the CM stated that KSMCA has competed not solely with non-public gamers within the State however has withstood competitors from different States in giving publicity to Government programmes and schemes.

It isn’t straightforward for the Government-run promoting restricted to finish 50 years dealing with robust competitors from non-public gamers. Several adjustments have been witnessed within the State in numerous fields and regardless of this, KSMCA, rising by leaps and bounds by sustaining id is a giant achievement, he stated.

Suggesting KSMCA to grasp the heart beat of individuals and modify the communication technique accordingly, Bommai assured that their varied calls for can be fulfilled and recalled the numerous advertising actions carried out by KSMCA.  “I have got many creative advertisements prepared by KSMCA while I was the Water Resources Minister, Home Minister and Law & Parliamentary Affairs Minister in B.S. Yediyurappa Government. I expect a lot of creativity from you,” he stated.

Industries Minister Murugesh Nirani, who too spoke, stated that the KSMCA, established in 1972, began with a transaction of a mere Rs. 78,747 and has witnessed large development with its 2022 transaction crossing Rs. 400 crore with department workplaces in 13 districts headquarters throughout the State and two branches outdoors the State.

He recalled the numerous advertising actions carried out by KSMCA and talked about that Global Investors Meet was distinguished because it attracted investments to the tune of greater than Rs. 9 lakh crore. The Industries Minister launched a brand new emblem of KSMCA and launched a particular postal cowl on the event.

KSMCA Managing Director Siddalingappa B. Poojari, in his handle, defined the actions and the way KSMCA got here by way of within the 50 years. He stated that websites have been bought to assemble personal buildings of KSMCA branches at Bengaluru, Mysuru, Hubballi, Shivamogga, Tumakuru, Chitradurga and Mandya and added that tenders have been known as for the development of buildings at a couple of locations.

KSMCA Chairman Karigowda, who too spoke, offered a memorandum containing the proposals for the event of KSMCA to the Chief Minister.

Shivajinagar MLA Rizwan Arshad presided. Former Chief Minister B.S. Yeddiyurappa, PWD Minister C.C. Patil, Commerce and Industries Department Additional Chief Secretary Dr. E.V. Ramana Reddy, Karnataka Circle Chief Post Master General S. Rajendra Kumar and others have been current.