Cosm, a worldwide chief in experiential media and immersive know-how that has its roots in Dallas, will construct its second public leisure venue at Grandscape in The Colony—bringing leisure to life by way of its state-of-the-art know-how that seamlessly bridges the hole between digital and bodily realities.

The firm was based in 2020 by Dallas-based Mirasol Capital by way of a collection of acquisitions of companies in spatial computing, specialty design, engineering, and immersive video manufacturing. It has an workplace on the Old Parkland campus, the place Mirasol is headquartered.

Steven Winn, Mirasol Capital CEO and majority proprietor of Cosm, teased the announcement of the Grandscape venue earlier this month at a Venture Dallas occasion.

“Under the leadership of CEO Jeb Terry, Cosm is leveraging its technology to create a new category of immersive entertainment called ‘shared reality,’ working with partners globally to stream live content to physical venues and to virtual worlds alike,” Winn stated in a press release. “We’re just getting started and have plans to open venues around the world.”

Local venue will comply with a primary one in Los Angeles’ Hollywood Park

Rendering of Cosm at Grandscape. [Image: Cosm]

Earlier this yr, Los Angeles-based Cosm unveiled plans to construct its first public venue in Los Angeles at Hollywood Park, adjoining to SoFi Stadium and Intuit Dome.

Because of its Dallas beginnings, opening a venue in North Texas has been within the firm’s plans from the beginning, the corporate stated.

“Dallas and North Texas are in Cosm’s DNA,” Cosm CEO and President Jeb Terry stated in a press release. “Not only is the area experiencing explosive growth, but I’m from Dallas and have family there. We’ve always seen a North Texas location as a core anchor for our business. There is an incredible opportunity to grow alongside The Colony community, and we’re proud to call Grandscape ‘home’ to our second venue.”

Cosm will add to Grandscape’s points of interest

[Rendering: Cosm]

Grandscape is called the house of Nebraska Furniture Mart in addition to different retail, leisure, and meals locations.

Once accomplished, Grandscape will likely be one of many largest and most unusual mixed-use actual property developments within the nation. It covers greater than 400 acres, and it expects tens of millions of holiday makers per yr to its retail, leisure, residential, eating, and different points of interest.

Cosm stated it will likely be within the coronary heart of Grandscape’s leisure space, by the favored outside stage and garden.

“We’re excited to have Cosm join the Grandscape family. This innovative venue will thrill visitors in a true one-of-a-kind immersive experience.” Grandscape President Jeff Lind stated in a press release.

Immersive content material from dwell sports activities to experiential occasions, artwork, music, and extra

[Rendering: Cosm]

Cosm’s second venue is designed by Dallas-based architects HKS, and it will likely be house to Cosm’s proprietary know-how, the place friends will be capable of instantly expertise immersive content material throughout a wide range of programming classes, together with dwell sports activities and leisure, experiential occasions, immersive artwork, music, and extra.

“We’ve been very fortunate to design and shape the venues and physical environments for every major sports franchise in the DFW market. Adding our partnership with Cosm to this list is truly special since this new venue will host fully immersive, virtual environments,” Mark A. Williams, FAIA and international director of venues for HKS, stated in a press release. “Cosm offers unparalleled content through live sports, music, and entertainment. Consumers will be embedded into these events without having to travel to them, which is a fantastic evolution in the fan experience.”

Idea for Cosm was hatched at a marriage

Steve Winn [Photo: Michael Samples/Dallas Innovates]

Winn, founding father of Richardson-based RealPage, stated on the Venture Dallas occasion that his relationship with Terry developed from each attending a marriage in San Diego.

“One of my son’s friends, Jeb Terry, was at the wedding,” Winn stated on the Venture Dallas occasion. “Jeb’s an ex-NFL football player and had started a streaming broadcast company that he sold to Fox Sports. I talked to Jeb and we began to talk about the potential of immersive entertainment and new forms of entertainment.”

Jeb Terry

Winn stated that led to purchasing the most important planetarium firm on this planet as a result of “we were intrigued with the dome.”

He stated the guests needed to view the projection map in the dead of night, which wasn’t good.

“We started to envision what would this look like if we converted it to LED so you could see it in the day, and it was much clearer, and we rotated the dome on each side,” Winn stated on the Venture Dallas occasion. “We then believed that we could put you in the front seat of a live-streamed NFL, NBA, UFC, European soccer, cricket, and you couldn’t tell you weren’t there.”

Test facility was inbuilt Utah

The firm then constructed a take a look at facility in Salt Lake City, Utah.

“And we’ve run, I guess, close to 2,000 broadcasters and REIT owners and large-screen cinema people through this,” Winn stated on the Venture Dallas occasion. “Without exception, they all agree that this is a new form of experiential, immersive education and entertainment.”

In constructing its new enterprise enterprise, Cosm attracts on its 75 years of making the most important and most prestigious planetariums world wide.

Mirasol Capital is an funding agency that pursues unusual alternatives in actual property, know-how, and leisure that reimagine how we dwell, work, and play.

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