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The success of Barbie has seen toy firm Mattel plot a brand new slate of films primarily based on its merchandise.

Another enterprise you wouldn’t essentially anticipate to make large transfer into the leisure area is crayon firm Crayola.

Crayola is now launch Crayola Studios, a brand new division to create content material for youths and households, and has set its first challenge.  

It has teamed with MIMO Studios, which is run by former Nickelodeon chief Cyma Zarghami, to co-develop The Alien Adventures of Finn Caspian.

Overseeing Crayola Studios is Crayola’s EVP Marketing Victoria Lozano with help from Goatfish Agency, which was based by Rick Glankler, Fremantle’s former President and General Manager Kids & Family Entertainment. Crayola’s sister firm Hallmark Media will even help the initiative. 

It will companion with manufacturing corporations, animation studios and IP house owners to create collection for youths broadcast platforms all over the world.

Lozano stated, “As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us, it builds on plans announced last year to develop entertainment content that inspires and nurtures the next generation and helps them develop lifelong creative mindsets. Our unique perspective offers an exciting opportunity for the industry as it searches for stand out new and trusted content that has creativity at its heart.”

The Alien Adventures of Finn Caspian is predicated on a Gen-Z Media children podcast, written and carried out Jonathan Messinger. The podcast was launched in 2016 and has launched 12 seasons and 260 episodes.

It facilities on Finn Caspian, an eight-year-old boy aboard The Famous Marlowe 280 Interplanetary Exploratory Space Station. Together with mates Abigail, Elias and Vale, Finn varieties Explorers Troop 301 which takes off from the Marlowe to discover uncharted planets, assist aliens, and resolve a thriller that threatens to destroy the Space Station. 

“Crayola is synonymous with kids and color and we are so excited to collaborate with them to bring these beloved journeys to life through world-class animation and artistry” stated Zarghami, “We have been cultivating The Alien Adventures of Finn Caspian since we first identified it and immediately saw the great potential and opportunity to tell rich stories in video the way Gen-Z Media did in the podcast. The combination pf great characters, creativity, adventure, and information is something we can’t wait to bring to audiences worldwide.”

Lozano added, “This series allows kids to explore the power and limitless potential of imagination, self-expression, and creativity. Its DNA is at the very core of what we do at Crayola and a perfect example of the type of shows we want to produce going forward. We’re thrilled to join forces with the talented team at MIMO to bring Finn’s action-packed adventures to life.”