Doha News had the possibility to interview TOD’s VP of Marketing and Sales, John Paul Mckerlie, to talk to him in regards to the streaming service platform.

Launched in March 2022, TOD is a subscription-based platform that delivers its subscribers unique entry to beIN Sports stay sports activities content material, and 35,000+ hours of premium leisure content material.

Here’s all the pieces you want to know in regards to the rising and versatile streaming service.

1. What can subscribers get from TOD that they can not entry on different streaming companies?

MENA viewers are avid sports activities fans, notably on the subject of soccer, basketball, and tennis. The area contains of quite a few nationalities and language preferences, and avid supporters who observe a number of soccer golf equipment.

We fulfill this by providing subscribers stay and downloadable streaming from an array of matches throughout main leagues together with UEFA Champions League, Premier League, LaLiga, Ligue 1, Bundesliga, Turkish Super Lig, Europa League, NBA, ONE Championship, Davis Cup, ATP Tour and all 4 Grand Slams for which we maintain unique streaming rights for MENA.  

For film and TV followers, our content material consists of a number of Arabic, Turkish and worldwide blockbusters from business leaders reminiscent of HBO Max, Miramax, Digiturk, and Sony Pictures Entertainment.  

With 40+ channels and over 40,000 hours of compelling leisure in English, Arabic and French with out adverts or interruptions, our content material is curated to fulfill the preferences of viewers throughout the MENA area, irrespective of how outdated they’re. This mixed with a unprecedented person expertise, multi-device viewing and personalisation affords positions TOD as a compelling OTT platform. 

2. What challenges does the business face proper now and the way are you tackling them?

The business at the moment operates a one-size-fits-all method, whereas at TOD, our purpose is to be a legacy product of, and particularly for, the MENA area – one which respects its cultural ethos whereas celebrating its multiculturalism. We consider that to face out as an OTT platform, we ought to be a mixture of a superb content material library that features each sports activities and leisure, in addition to supply viewers an intuitive person expertise. 

With expertise being carried out throughout all ranges, leisure on-the-go is the subsequent large factor. TOD is already addressing this by offering high quality, but reasonably priced, sports activities and leisure streaming to the closest screens of a person’s alternative.  When it involves our sports activities providing, we at all times look to enhance viewer engagement with interactive match timelines, highlights, and match particular insights. 

3. How do you’re employed on selling Arab expertise?

We have our very personal TOD Originals that options collection and expertise from the area and appears to be inclusive of all inside MENA. Our Arabic Originals have expertise from the Gulf, the Levant and North Africa, and we plan to develop this additional.

Every 12 months, we are going to add new Originals titles, which is able to evolve to be a premium platform that includes Arabic tradition, expertise and storytellers. 

4. How do you make your platform household/kids pleasant?

We function inside a culturally delicate, family-oriented area and we recognise issues dad and mom might have concerning suitability of youngsters’s content material. That is why now we have a parental pin code which permits dad and mom to safeguard their youngsters’ viewing habits.

Our subscribers have entry to all kinds of culturally acceptable academic, ethical, linguistic, Islamic, scientific, and leisure content material that are nice for household viewing particularly with Ramadan across the nook. Our Arabic collection specifically assist educate kids the values and significance of their mom tongue, whereas strengthening their love and appreciation of the area’s wealthy custom and tradition. 

5. The business is consistently altering, how do you adapt to such fast change?

TOD invests closely in newest applied sciences and can proceed to take action to ship a premium viewing expertise. We are continually enhancing on distinctive options reminiscent of interactive timelines, stay stats and instantaneous entry to highlights and replay. As a video platform, we generate an enormous quantity of knowledge. To interpret and leverage it we deploy cloud primarily based, and machine studying capabilities and ship general enterprise effectivity and an awesome expertise for our customers.

6. You cater to not simply leisure, but in addition sports activities. What’s your larger viewers particularly with Ramadan only a few weeks away?

TOD has a wholesome mixture of sports activities and leisure. MENA viewers loves sports activities, and the month of Ramadan has some nice soccer, tennis, rugby, and basketball fixtures accessible on TOD amongst different sporting occasions.

We consider conversations round stay streaming of Champions League, ATP, AFCON, Premier League, Bundesliga, will likely be a good way to have a good time the month with one’s household or associates.

Sports acts a unifying power, and our choices embrace main worldwide leagues & competitions, interactive timelines all through the month of Ramadan. Having mentioned that, TOD additionally has a vivid number of regional content material when it comes to TOD Originals & unique TV Series, sports activities docuseries, native & worldwide exhibits and movies – all of which positions us as a family-focused platform providing one thing for everybody.

We will proceed with our family-oriented method to make sure subscribers in any family at all times have one thing thrilling to stream particularly throughout the Holy month of Ramadan.