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This is a hybrid occasion. Access to our in-person programming is completely reserved for certified brand-side entrepreneurs and lively paying sponsors, whereas our digital programming can be open to the general public.
9:00 AM
Opening Remarks
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
9:10 AM
Opening Remarks
Charles Ifegwu, Managing Director, THE FIFTH Group
9:45 AM
Entertainment Brands on Cultural Influence
Fran Hazeldine, Head of Marketing, TV & Mobile Services, Samsung Electronics
Janina Lundy, Head of Emerging Marketing, Prime Video & Amazon Studios
10:15 AM
Driving into the Future with KIA
Russell Wager, Vice President of Marketing, Kia America
Moderated by: Gabrielle Heyman, Head of Global Partnerships, Zynga
10:45 AM
From Scoreboards to Screens: Exploring Fan-Centric Marketing Strategies
Ken Turner, Chief Marketing Officer, Fanatics Collectibles
Moderated by: Irene Sanchez, Vice President, Marketing, MediaLab
11:30 AM
Glow Up: Navigating Beauty’s Digital Landscape
Calvin Lammers, Vice President, Digital & Media, Nécessaire
Henry Arlander, Vice President, Creative, MANSCAPED
Alisa Pospekhova, Director of Brand Marketing, Olaplex
12:00 PM
The Cultural Impact of Brands
Ronalee Zarate-Bayani, Chief Marketing Officer, Who Gives a Crap
2:00 PM
The Craft of Content
Gabe Alonso, Vice President – Digital, El Pollo Loco
Sandy Archila, Head of Digital Communications, Content and Social Marketing, Television Academy of Arts and Sciences
2:45 PM
Redefining Growth: Media, Collaboration, and the Cool Factor
Jimmy Knowles, Global Head of Experiential, Canva
4:00 PM
Studio Tour/Happy Hour
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