The marketing campaign empowers girls of all ages, backgrounds, and sizes to embrace a more healthy and happier way of life by means of sports activities.

As the world prepares to rejoice International Women’s Day, Decathlon India is ready to introduce the second version of the Play Your Own Way marketing campaign, selling inclusivity and empowerment for ladies of all ages, backgrounds, and sizes.

The marketing campaign celebrates every girl’s distinctive journey in the direction of a more healthy and happier way of life, whether or not it’s taking on a brand new sport, setting health targets, or just having fun with freedom of motion. Through a sequence of occasions and actions, Decathlon India goals to encourage 50,000 girls throughout the nation to find the enjoyment of an lively way of life and the sense of empowerment that comes with it.

Various citywide occasions embrace Women’s Day runs, unique girls’s biking, health actions, Zumba, and badminton throughout Mumbai, Bengaluru, and Delhi. Additionally, challenges are being organised in main shops throughout India, offering one thing for all girls to step out of their homes, get pleasure from, and take part in.

The marketing campaign involves life by means of a video by Decathlon, showcasing girls defying expectations and embracing their individuality by means of sports activities. This video serves as a name to motion, emphasising that sports activities shouldn’t be about conforming, however about celebrating your distinctive journey and defining your personal success. It goals to ignite a spark in viewers, urging them to interrupt free from stereotypes and expertise life on their very own phrases.

Additionally, the model options testimonials from its eminent girls teammates throughout India within the type of a vox-pop video, exemplifying Decathlon’s perception that change begins from inside. It has additionally launched an advert audio problem for everybody to take part in in the course of the girls’s day week. Through this marketing campaign, Decathlon invitations girls to work with them and be a part of their workforce #HERoesofDecathlon.

“At Decathlon India, we’re dedicated to nurturing a tradition of inclusivity and empowerment, the place each particular person, no matter gender, feels valued and supported of their pursuit of an lively way of life. The ‘Play Your Own Way’ marketing campaign is not only a celebration of girls in sports activities; it’s a testomony to our unwavering perception within the transformative energy of sports activities to uplift and encourage. Through this marketing campaign, we intention to problem stereotypes, break down obstacles, and create a extra inclusive surroundings the place girls really feel empowered to outline their very own paths to success,” mentioned Piyush Khattar, nation folks chief, Decathlon India.