To create consciousness about wholesome pores and skin, the Bangalore Dermatological Society (BDS) on Tuesday launched a marketing campaign by way of BMTC buses within the metropolis. It was flagged off by Naveen Bhat, State Mission Director, National Health Mission, on the premises of the State-run Victoria Hospital, and it’ll run ‘healthy skin’ posters on 50 BMTC buses for 3 months.

BDS president Nandini A.S. mentioned the Society is engaged on creating consciousness about the necessity to forestall using equity lotions that comprise steroids and harsh chemical substances.

“Initially, we will run posters displaying “Healthy skin is beautiful skin. Love the skin you are in’‘ on 50 buses. There is a lot of craze for fairness among Indians, and people randomly use creams and lotions that are laced with steroids and harsh chemicals that can further damage their skin. It is important that people consult certified dermatologists for their skin problems,” she added.