MUMBAI, India, March 26, 2024 /PRNewswire/ — Diageo Reserve proudly broadcasts the graduation of the fifteenth version of World Class, the world’s largest and most esteemed bartending competitors, igniting the eagerness for superior ingesting experiences throughout the globe.

The fifteenth version of World Class in India kicks off the seek for the subsequent Bartender of the Year, who will proudly characterize India on the world finale to be held in China later this 12 months. This season of World Class sees an unprecedented variety of individuals, with over 370 bartenders from throughout India getting into the competitors, marking it as the best variety of entries so far. Every 12 months, the World Class India competitors attracts functions from all around the nation. The individuals get to interact in a sequence of native and nationwide challenges embedded in cultural and culinary developments main as much as the World Class India Finale in June. Focussing on tenants reminiscent of reinventing traditional cocktails, sustainability and ingredient storytelling, rivals are given the area to showcase craftsmanship and innovation as they tackle challenges in service of making an distinctive shopper expertise. The competitors additionally permits them to get artistic with Diageo Reserve’s best and flavourful spirits reminiscent of Tanqueray, Singleton, Talisker, Johnnie Walker, Don Julio, and Ketel One.

Speaking on the graduation of World Class 2024, Prathmesh Mishra, Chief Commercial Officer• DIAGEO India, stated, “World Class is more than just a competition; it’s an ecosystem that elevates the craft of bartending while offering enthusiasts the chance to indulge in the finest spirits. By providing a platform for bartenders to showcase their creativity and skill, World Class not only fosters individual talent but also raises the collective skillset of the community. This collaborative environment fuels innovation and excellence, ultimately enriching the entire industry and providing consumers with unforgettable experiences.” 

World Class stands as a beacon of cocktail tradition, fuelling the eagerness of artisans who frequently elevate the craft of mixology. With a legacy of over twelve years and spanning 60 international locations, World Class has educated and impressed over 400,000 bartenders, partnering with the best spirits from the Diageo Reserve assortment.

What’s in retailer this season:

World Class Cocktail Week – From April 7^th Onwards:

As a part of the Word Class Cocktail Week, customers can have the chance to find nice drink experiences throughout the Top 100 bars of the nation. This immersive occasion goals to showcase the artwork of cocktail making and spotlight the newest cutting-edge developments within the area. With #AGlassofWorldClass on the centre of every expertise, customers shall be educated on tips on how to improve their very own ingesting experiences.

World Class Cocktail Festival and India Finale:

Scheduled for June, the World Class Cocktail Festival brings collectively the Top 15 Bartenders from throughout India alongside company from internationally famend bars. Attendees will witness the talents and artistry of bartending as rivals vie for the title of World Class India Bartender of the Year. The pageant provides immersive experiences, workshops, and brand-led zones, catering to various palates and preferences.

Join within the celebration as Diageo Reserve raises a glass to the fifteenth version of World Class, inspiring higher drink experiences and honouring the extraordinary expertise of bartenders world wide.

Sip. Savour. Celebrate.

#AGlassofWorldClass

About Diageo India:

Diageo India is the nation’s main beverage alcohol firm and a subsidiary of world chief Diageo Plc. The firm manufactures, sells, and distributes an excellent portfolio of premium manufacturers reminiscent of Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India.

Headquartered in Bengaluru, our vast footprint is supported by a dedicated crew of over 3000 workers, 37 manufacturing services throughout states and union territories in India, a powerful distribution community and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the corporate is listed on each the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For extra details about Diageo India, our individuals, our manufacturers, and our efficiency, go to us at www.diageoindia.com.

Visit Diageo’s world accountable ingesting useful resource, http://www.DRINKiQ.com, for data, initiatives, and methods to share finest practices.

Drink Responsibly

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