Batavia High School Class of 2007 graduate James Lullo is living in L.A. these days, developing his entertainment and marketing career, via his company Beauty View Ranch.

He’s producing a short film that begins production in late September and is seeking young local acting talent of any experience, specifically children.

The graduate of SUNY Brockport (Class of 2011) contacted The Batavian about a planned Buffalo casting call, date/time to be announced, for “Goldenrod.” The plot was not revealed.

The production of the short film is a family affair in that his mother, Cecelia Lullo, is the Costume Designer, and his sister, Michal Lullo, currently a junior at Ithaca College, is works as a Production Assistant. His cousin, Jonathon Lullo, has been “an invaluable consultant to the project,” as he works in Hollywood at a development studio.

In addition, his brother, Joseph Lullo, also lives here in Los Angeles, is on the crew as Transportation Supervisor. His father’s insurance company, Marathon, is exploring the financing and insurance carrier sides of film production, and hope to have a slate of products available this fall for locals as well as visiting productions.

Two other Brockport alums are also working on the film, Paul Overacker and Keenan Miller, and a fourth Brockport grad has graciously donated some film equipment, Kelvon Agee. Overacker has worked on the “Dr. Phil” show “foreeeeever,” and Agee is a multi-Emmy winning cinematographer on the show “Deadliest Catch,” among many others.

“There’s a whole host of Batavians, WNYers, and local college graduates making big things happen in Hollywood,” James Lullo says. “Another family with strong Batavia ties are the Beers. Tim Beers Jr. has been an invaluable asset to me here in Hollywood, and helped me gain some of my strongest experience to date.”

Former BHS Basketball star Michael Chmielewicz has been spotted out there, too, working in the film industry!

So, if you’re interested in acting in “Goldenrod,” which is directed by Marjorie DeHey, here’s more information about who they are looking for:

• Currently not a Screen Actors Guild production, but SAG members are encouraged to submit;
• Real family members and siblings are encouraged to submit;
• Black female lead, age 9 to 13 (playing age 9);
• Caucasian female lead, age 9 to 13 (playing age 9);
• Caucasian female lead, age 30;
• Caucasion male lead, age 30;
• Black supporting actor, age 30, male or female;
• Caucasian female supporting actor, age 13 to 17.

Send headshot, reel, résumé to:

[email protected]