Driven by the need to stand out and deliver the ultimate
guest experience, more and more hotels are implementing
clever user-experience technologies.

Once upon a time
the goal of a hotel chain was to create a consistent, simple
experience across every location, regardless of specific
guest requirements or the unique location of their
stay.

That’s not necessarily the case any longer,
says Mike Nesbitt, Senior Technology Consultant and IPTV
specialist of Kodum, a leading provider of integrated
technologies to the hotel industry.

“There’s a
move now to using internet protocol technology to create an
experience that’s unique and personalised to a specific
guest.”

Mike notes that the technology that
underpins the guest experience now goes way beyond
traditional audiovisual elements such as MATV and digital
signage. There’s now a strong need for data management and
API integration between systems. This not only creates a
check-in to check-out guest experience – it also enables
the development of strategies that will help hotels monetise
the investment.

Personalising The Guest
Experience

Kodum provides end-to-end IPTV solutions
that enable hotels to provide personalised – and therefore
relevant – information to their guests.

Hotels can
capture TV, Video and web-based content directly from any
source and manage its delivery to their guests via any
connected device using their existing
network.

“Typically, a guest will tend to
participate in an app’s offering more, and share more data
as a result, if that offering is relevant to them,” says
Mike.

A personalised in-room welcome message is a
great way to make a guest feel special. But that’s just
the beginning.

Eye-catching, customisable interfaces
can provide tailored promotional information to drive
additional revenue and enable guests to book excursions, spa
treatments and more from the comfort of their
rooms.

Room personalisation and analytic-driven
experiences can now feed into the system, whereby favourite
settings or offered experiences are suggested based on a
guest’s previous stay data or complement something
they’ve booked for their current stay.

“Once
clients start thinking in these sorts of terms, it really
opens their eyes to the potential for their business,”
Mike says.

Cutting Edge IPTV Solutions

Kodum
works closely with EXTERITY, the market-leading provider of
IP Video, Guest Experience and Digital Signage technology,
to provide tailored immersive IPTV
solutions for hotels large and small throughout
Australasia.

Kodum was recently certified as an
Exterity Streamforce Platinum Partner in recognition of the
way they have led the IPTV market in Australia and New
Zealand.

This Certification gives Kodum’s clients
access to comprehensive Technical, Sales, Marketing and
Training support that will help them stay at the cutting
edge of IPTV technology.

“Early engagement is key to
us helping a hotel create an outstanding guest
experience,” Mike says. “We gather information, identify
solutions and then get to work on the relevant
architecture.”

To engage with our consultancy teams
or to find out more about a tailored IPTV
solution that will enhance your guest experience, please
contact Kodum.

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