The marketing campaign, starring the charismatic Bollywood star Vaani Kapoor, has garnered consideration for its witty idea and reel-style execution.

Entertainment Quotient, a Production House & a Brand Solutions Agency primarily based in Mumbai has crafted a fascinating digital marketing campaign for the their Client (Phoenix Malls) to advertise the annual “The Great Electronics Fest.” The marketing campaign, starring the charismatic Bollywood star Vaani Kapoor, has garnered consideration for its witty idea and reel-style execution.

The coronary heart of the marketing campaign lies in its intelligent utilization of wordplay, expertly weaving Vaani Kapoor’s identify into the narrative. The digital reel unfolds with Vaani Kapoor seen casually packing her luggage partaking in a jovial dialog with an interviewer. The dialog takes an amusing flip as Vaani Kapoor playfully reveals her in depth checklist of devices – her “Vaani Ka-Poora” gadget assortment, all acquired throughout Phoenix Malls’ Great Electronics Fest.

The digital movie additional delves into an enthralling flashback, portraying Vaani Kapoor indulging in a day of procuring on the mall. As the reel unfolds, viewers are handled to glimpses of Vaani Kapoor’s glamorous avatar as she explores her favourite devices. The intelligent juxtaposition of Vaani Kapoor’s display presence and the competition’s choices has struck a chord with audiences, leading to widespread appreciation from each viewers and the shopper.

“The Great Electronics Fest” has turn out to be an annual spectacle eagerly awaited by tech fans throughout the nation. This competition is a haven for tech aficionados, providing them the possibility to discover the most recent devices from famend manufacturers at unbeatable costs. Partnering with esteemed manufacturers similar to Croma, Reliance Digital, iVenus, Lenovo, Oppo, Vivo, and extra, Phoenix Malls brings collectively the very best tech offers beneath one roof, creating an unmatched procuring expertise.

This collaboration between Entertainment Quotient and Phoenix Malls exemplifies the artwork of witty story-telling within the promoting realm. The marketing campaign seamlessly combines leisure and model promotion, providing viewers a fascinating narrative that resonates past conventional promoting.

EQ additionally executed the Still Campaign showcasing cheerful photos of Vaani loving her procuring day on the Mall and grabbing the most recent devices.