Online gambling firm Esports Entertainment Group has outlined plans to launch online sports betting within New Jersey after entering a multi-year partnership with Twin River Worldwide Holdings.

The collaboration would lead to the launch of Esports Entertainment Group’s proprietary mobile sports betting product within the Garden State, which hinges on Twin River obtaining necessary regulatory approvals.

“We are excited to partner with Twin River as we bring mobile sports betting to the New Jersey market,” noted Grant Johnson, CEO of Esports Entertainment Group. 

“When we completed our IPO on Nasdaq earlier this year, it was with the intention of expanding our operations in the US. With this partnership, we’re delivering on that goal.”

Commencement is pending on regulatory approvals being awarded to Twin River to complete its acquisition of Bally’s Atlantic City Hotel and Casino in Atlantic City.

Upon the acquisition, Twin River acquires the right to three online sports betting skins in New Jersey, leading to the creation of this partnership.

Twin River detailed it’s $25m Bally’s acquisition in April, with the transaction seeing Caesars Entertainment receive $6m, and Vici Properties gain the remaining $19m, in a deal which also saw the operator acquire Eldorado Shreveport Resort and Casino in Louisiana and the MontBleu Resort Casino and Spa in Lake Tahoe, Nevada for $155m from Eldorado Resorts.

“Esports Entertainment will be a great addition to our growing partnerships with sportsbook leaders around the world, as we currently operate sportsbooks in Rhode Island, Colorado, Delaware and Mississippi,” stated George Papanier, president and CEO of Twin River Worldwide Holdings. 

“Bringing this new, unique offering to the AC market with a prominent gaming partner is one of the many exciting changes we have in store for Atlantic City in the months to come.”

This becomes the latest New Jersey-based partnership for Twin River, after PointsBet detailed plans to launch its online casino product in the region contingent on completion of the aforementioned acquisition.