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sports Entertainment Group signed a letter of intent to acquire certain assets of FLIP Sports, including staff and all intellectual property.  

FLIP Sports is a mobile games studio featuring proprietary in-play, peer-to-peer technology, providing a multi-platform second-screen experience while sports bettors watch live sports and events.

“FLIP has brought together a talented team with proven industry experience that we believe will provide immense value to Esports Entertainment Group as we enter a period of tremendous opportunity and rapid growth,” Grant Johnson, CEO of Esports Entertainment Group, said in a press release. “As the first US-based iGaming company to list on NASDAQ, we are in a great position to capitalize on the fragmented esports market and will continue to pursue acquisition opportunities. FLIP is set to be the latest example of the success of our roll-up strategy.”

“The FLIP team are leaders in building iGaming platforms that take the player experience to new heights,” stated John Brackens, CIO/CTO of Esports Entertainment Group. “Their expertise will strengthen our efforts in esports and help us further create a best-in-class immersive experience for esports fans.”

Last week, Esports Entertainment Group completed the acquisition of online sportsbook and casino operator Argyll Entertainment. Within the investment was Argyll’s flagship gambling brand SportNation.bet, which launched in the summer of 2017.