Mumbai: Jeyandran Venugopal, the chief technology officer (CTO), Flipkart, provided a complete overview of the dynamic panorama of retail technology throughout a hearth chat on the Great India Retail Summit 2024, held in Mumbai on February 15.

Reflecting on the transformative affect of synthetic intelligence (AI), Venugopal emphasised its function in enhancing catalogue high quality and refining product search capabilities via optimized key phrase utilization. “The use of AI has enhanced the quality of catalogue, and the ability to search the product because of the right keyword,” famous Venugopal, underlining AI’s contribution to elevating the shopper expertise.

Highlighting Flipkart’s modern endeavors, Venugopal spotlighted Flippi, a purchasing assistant designed to empower prospects with personalised suggestions and product critiques immediately on the platform. This modern instrument not solely enhances the purchasing expertise but in addition fosters buyer engagement and satisfaction.

However, amidst the myriad advantages of retail know-how, Venugopal acknowledged the paramount significance of information safety. Addressing issues about information safety, he underscored Flipkart’s dedication to incomes and sustaining prospects’ belief via strong key administration and rigorous information storage protocols.

“There are a lot of business brochures and playbooks that are being built around the aspect of security by design, especially in terms of data security,” Venugopal emphasised, highlighting the proactive measures taken to safeguard buyer information.

Looking forward, he expressed optimism about the way forward for e-commerce platforms, emphasizing the function of know-how in fostering deeper insights into buyer habits and preferences.

As know-how continues to evolve, Venugopal believes that e-commerce platforms will likely be higher geared up to ship tailor-made experiences and cater to the wants of shoppers, finally driving continued development and innovation within the retail sector.