EXCLUSIVE: EVO Entertainment Group will start working as Elevate Entertainment Group, the corporate mentioned Monday. Simultaneously, EEG has acquired Austin-based arthouse chain Violet Crown Cinemas.

Elevate Entertainment Group at the moment operates 15 cinema leisure facilities throughout the U.S. with a further 4 within the pipeline.

Violet Crown Cinemas is thought for his or her plush massive display, bar and cafe expertise and counts 4 venues in Austin and Dallas, Charlottesville, VA, and Santa Fe, NM. The acquisition provides a complete of 30 screens to the group’s 172 already in operation. Violet Crown Cinemas will proceed to function beneath its model identify. The acquisition plans to shut in December.

Bill Banowsky, founder and CEO of Violet Crown Cinemas, mirrored on this new chapter, stating, “Our journey with Violet Crown has been extraordinary. We’ve cultivated a unique moviegoing experience that caters to film lovers, and that remains unchanged. I am confident that this acquisition will continue to bring the best film experience to the community, and am grateful that we found a team with the resources, passion, and vision to take Violet Crown to the next level.”

Banowsky will stay part of Violet Crown Cinemas as an fairness companion. He began his cinema journey in 2001, when he based Magnolia Pictures, a movie exhibition and distribution firm, which he later bought in 2003. He went on to function the CEO of Landmark Theatres from 2003-2007. Banowsky then based Carolina Cinemas in 2008, and began Violet Crown Cinemas in 2010.

Mitch Roberts, founder and CEO of EEG, is a fourth-generation cinema operator who has grown the corporate since 2014 to the fastest-growing cinema leisure heart group stateside.

“Today’s news marks a significant milestone in the pursuit of our long-term vision for the future of cinema and entertainment,” Robert unhappy. “As an Austin local, Violet Crown is a brand close to my heart and I am honored to be trusted with the task of preserving and expanding their legacy.”

Austin-based Elevate Entertainment Group’s portfolio of manufacturers contains EVO Cinemas, EVO Entertainment, Elevate Rewards, ShowBiz Cinemas, Times Square Grand Slam and Violet Crown Cinemas. In addition to sophisticated meals and drinks, the group provides a slate of actions together with films, bowling and video games, and sights like climbing partitions, digital actuality, ropes programs and bumper automobiles.