In an unique interplay with MediaBrief, Ajay Dusane, Chief Growth Officer at SAMCO Securities, speaks about how SAMCO is mixing collectively custom and expertise in its Muhurat Trading marketing campaign and the way it’s leveraging Augmented Reality to face out in the course of the festive season. Dusane additionally outlines how SAMCO positions itself as a dependable supply for funding recommendation by content material and social media and highlights the way it simplifies the issues of the class. Read on.

How does SAMCO Securities see the mix of custom and expertise in its AR Muhurat Trading marketing campaign resonating with its viewers?

Our SAMCO brand unit includes the Swastik. The Swastik is a conventional, cultural image that denotes prosperity. Muhurat Trading is taken into account an auspicious event for long-term merchants to shut their books and begin new ones. This holds true for inventory market merchants as properly, and Muhurat buying and selling is that event.

This can be the correct second if you’re a brand new investor getting into the inventory market. We leverage the Swastik brand unit, which, throughout festivals, is adorned throughout properties and festivities, with Augmented Reality (AR) Technology.

All one must do is scan the Swastik and commerce with SAMCO-recommended shares this Muhurat Trading. It solves the issue of individuals questioning the place to speculate throughout this time. We have created a curated and researched basket of quick and long-term length shares for merchants to interact in throughout this Diwali.

In the aggressive inventory buying and selling panorama, how will SAMCO use its distinctive AR method to face out in the course of the festive season?

As talked about earlier, SAMCO’s brand unit includes the Swastik. This innovation will not be just for one-time use, however we intention to put it to use for a long term, which we are going to personal. Our concept is to simplify the issues of the class, particularly on the subject of investing in the correct shares.

We produced a vox pop video the place we met with merchants, they usually shared their views on this. The video garnered near 1 million views in simply 2 days. The social buzz and media protection have been distinctive. The concept is so distinctive that folks throughout digital platforms are hooked on it. Its simplicity itself has given us good traction, and the engagement numbers are robust.

In the aggressive house the place we have to be distinctive, at SAMCO, our choices—whether or not it’s our product or campaigns—are distinctive and targeted on serving to the investing fraternity. We give attention to innovation that simplifies the journey of our buyers in addition to the class, which itself is difficult.

How does SAMCO plan to leverage the AR filter’s simplification of the buying and selling journey for advertising beneficial properties throughout Diwali?

With this marketing campaign and AR filter innovation, we now have subtly launched our new ‘Basket Order’ characteristic. The basket orders encompass well-researched-backed shares that clients can put money into. For Diwali, the basket consists of each quick and long-term shares.

The AR filter innovation permits us to simplify model attain and consciousness, facilitating account opening for these not on the SAMCO platform already, and enabling a seamless transition to investing.

The marketing campaign emphasizes expert-backed inventory concepts. How will SAMCO place itself as a dependable supply for funding recommendation by content material and social media?

SAMCO is targeted on merchants. Our platform, the SAMCO Trading App, is a extremely customized, perception, and analytics-driven platform that reveals unseen insights for merchants. The suggestions are tailor-made to particular person habits and previous buying and selling patterns.

Features akin to My Trade Story, Personal Index, Net Worth, and so on., are business firsts, offering sharp insights to our clients. Our positioning is “Aapke Trading ka Andekha Sach,” which means that we reveal hidden insights and patterns to merchants, empowering them to navigate from a shedding streak to a worthwhile journey.

Our social content material and net content material intention to boost consciousness amongst merchants, nearly all of whom are at present being influenced by suggestions from unwarranted sources that aren’t advisable. We hope that our content material focus will drive training round this ache level.

How will SAMCO measure the success of the Muhurat Trading marketing campaign throughout Diwali?

The goal of the marketing campaign was to boost model consciousness. Our attain and impressions have been phenomenal within the first two days. The variety of folks utilizing the scan may be very encouraging. Ultimately, it’s the engagement that can drive the success of the marketing campaign.

The marketing campaign emphasizes a “perfect fusion of tradition and technology.” How does this theme align with SAMCO Securities’ model narrative, and the way will it’s sustained past Diwali for advertising impression?

We can be proudly owning the Swastika innovation as it’s an integral a part of our brand unit. Innovation is right here to remain. We will proceed to unravel merchants’ issues by way of this expertise, whether or not it’s elevating consciousness, offering training, or simplifying the difficult course of. The AR filter was developed for the long run and in addition to drive simplicity.