Joining the development of diversifying their portfolios, Ok-drama celebrities are making strategic enterprise strikes, and the newest to take action is EXO’s Baekhyun. According to a Ten Asia report, Baekhyun is now formally registered because the owner-CEO of his personal firm, with the interior administrators’ registration finalised. Notably, the corporate was established on June 23, 2023, even earlier than the renewal of Baekhyun’s contract with SM Entertainment in August. Interestingly, fellow EXO members Chen and Xiumin are additionally a part of this new enterprise. In a latest interview, Baekhyun shared insights into his resolution to safe a mortgage of roughly 13 billion KRW (roughly Rs 82 Crore).

The singer stated, “It is unattainable and incorrect to listing with a mortgage. The cause for taking out a mortgage of 13 billion gained because it was a promise to me. I’m going to begin my very own firm, however I took out a mortgage with the intention of not being negligent in operating the enterprise and at all times residing with the burden.”

Meanwhile, Baekhyun’s current focus remains on I&B 100, as he has some unique vision and strategic plans for the company. As per the registered documents, the organisation is a multi-entertainment company with a various portfolio including production, business administration, investment and consultancy roles. This unique setup enables the singer, as a producer, to materialise any innovative ideas through the company.

Reports further suggest that Baekhyun has also hired fellow EXO members Chen and Xiumin for undisclosed roles in I&B 100. Interestingly, their current agency, SM Entertainment, has expressed no objections to their involvement. SM Entertainment issued a statement confirming the validity of contracts with Baekhyun, Chen and Xiumin, permitting them to engage in individual activities through I&B 100 while honouring their existing agreements as a group.

SM added, “The new exclusive contract with the three members is still in effect. We cannot reveal specific settlement conditions, but by the agreement with the company, we have allowed the three members to engage in individual activities.”

Earlier, Baekhyun labored as an govt director in an company known as One Signature, a collaboration with Kasper, a famend choreographer and shut good friend. The Ok-pop idol emphasised that One Signature was created with the imaginative and prescient of selling gifted choreographers and dancers.