Home Latest F1 CTO reveals new know-how to observe fan behaviour

F1 CTO reveals new know-how to observe fan behaviour

0
F1 CTO reveals new know-how to observe fan behaviour

[ad_1]

Formula 1 is altering for the higher yr after yr, with the fee cap in 2021 shortly being adopted by the foremost change in laws that got here the yr after, with each modifications designed to make the game extra aggressive and entertaining for followers.

The sport is watched by thousands and thousands of individuals all world wide, that means that it may be laborious to guage how followers are feeling in regards to the path that the game is heading in with out enlisting the assistance of some know-how.

F1’s chief technical officer Pat Symonds has now revealed that they’ve finished precisely that, utilizing a brand new and superior software program program to assemble correct suggestions and gauge the response from followers to their modifications.

“We evaluate the mood on social media channels. Here’s how it works; our software evaluates fans’ comments and derives a sentiment from them. It works really excellently when you want to find out if people are excited, bored or angry,” defined the F1 chief.

READ: ‘I’m being asked every day’: Lewis Hamilton reveals ongoing struggle

“Previously, we approached the duty from the opposite aspect. We picked a duel and analysed the feedback on it. Now we learn a temper from the feedback after which take a look at which scene within the race they match.

“I’ll give you an example: We registered a kind of angry mood before the start of the Austrian GP and wondered what in heaven might have happened there. After all, the race hadn’t even started yet. Upon analysis, we found that people were upset about flares!”

READ: Christian Horner’s unusual Christmas tradition picked up by fans

The new know-how comes into the game at an ideal time, as main modifications are coming into impact frequently as F1 bosses look to enhance the game.

One a part of the 2023 season that will probably be of curiosity to Symonds would be the followers’ reactions to the dash race format, with the variety of race weekends together with this further race will probably be elevated to 6 subsequent season.

The format has been criticised by the likes of reigning champion Max Verstappen in current months, however F1’s essential aim is to entertain and please followers so Symonds will probably be to see if followers agree with the drivers by reacting negatively to the races in 2023.

[adinserter block=”4″]

[ad_2]

Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here