Unilever said on Thursday it would rebrand its skin-lightening cream “Fair and Lovely”.

Bengaluru:

The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream “Fair and Lovely”, which has been criticized for promoting negative stereotypes related to darker skin tones.

Hindustan Unilever said it would stop using the word “Fair” in the brand, adding that the new name for the cream was awaiting regulatory approvals.