() (), a technology company providing leading online gaming solutions, announced Tuesday its latest partnership with online sports betting firm Pinnacle Solutions.

FansUnite said the partnership will incorporate Pinnacle’s new esports data and odds feed into its Chameleon Gaming Platform — part of its strategic plan to collaborate with the best data providers for its esports betting offering. 

Pinnacle also has a partnership with GRID Esports that provides access to GRID’s contracts with esports leagues and tournaments, making it the best data source for many major esports events, FansUnite added.  

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In partnering with Pinnacle, FansUnite said it can now offer the best odds on esports bets for its Chameleon Gaming Platform partners, giving it a competitive advantage over other turnkey B2B esports betting products.

“We aim to partner with the leading companies in the industry to provide the best product and options to our customers using the Chameleon Platform,” said FansUnite CEO Scott Burton in a statement.

“With Pinnacle’s addition and their relationship with GRID Esports, we continue to add the best esports betting data available with the most markets and the best odds. It’s exciting to be the first to offer Pinnacle Solution’ service, and we are honoured they chose to work with us.”

Burton said the next step is to effectively market the Chameleon Gaming Platform to sportsbooks.

“We want to ramp up our B2B segment and get a guaranteed licensing fee when sportsbooks use our services,” he said. “In addition, we generate additional income as our partners grow as we share in a percentage of the net gaming revenue giving us unlimited upside revenue potential.”

Pinnacle’s CEO Paris Smith added: “We are really excited to announce this partnership with FansUnite. Pinnacle Solution is going from strength to strength and it’s great to see our product getting out there and enhancing the betting experience for customers around the world. We are always focused on getting the most value out of our partnerships for us and our partners. Our deal with FansUnite will certainly add to our experience as a supplier and we are really looking forward to working closely with their team and helping them achieve their goals.”

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