FC Barcelona and PortAventura World have determined to affix forces to allow them to pool their expertise and data to discover the feasibility of creating new bodily leisure tasks and themed experiences. This strategic partnership goals to construct synergies and generate new feelings to assist each events to succeed in new international audiences.

The first focus space of this strategic collaboration is to check potential leisure experiences on the future Espai Barça. These would complement the long run museum, and different business and leisure sights when exercise resumes at Spotify Camp Nou in November 2024. These tasks would mix the historical past and affect of FC Barcelona, its particular relationship with town and its common outlook, with PortAventura World’s status and data within the improvement of theme parks.

The two organisations are additionally teaming as much as create a working group that can examine tasks on a global scale, such because the opening of particular leisure areas and bigger format theme parks below the FC Barcelona model. The former would mix interactive, instructional and leisure experiences with totally different themed sights, catering providers and merchandising retailers, largely in indoor areas between 500 and a couple of,000 m2, whereas the latter envisages the event of large-scale theme parks (over 7 Ha), centred round sights, eating places, outlets, museums, reveals and different related providers.

These tasks would mix the historical past of FC Barcelona with PortAventura World’s expertise and data within the improvement of theme parks, as demonstrated by its current parks: PortAventura, FerrariLand and Caribe Aquatic Park.

Portaventura World is a number one vacation vacation spot – with 5.2 million guests in 2022 – offering unforgettable experiences for the entire household. Considered among the finest theme parks on the planet, its dedication to innovation and leisure is a continuing function of its bid to proceed main the leisure trade.

Statement by Juli Guiu, vice-president of the FC Barcelona Marketing Area:

 “This partnership with PortAventura World is part of FC Barcelona’s strategic project to explore new ways of generating resources within the entertainment industry. It is in the spirit of this Board of Directors to be imaginative so that FC Barcelona finds formulas to maximise the brand’s potential worldwide. To do so with a travel companion with such experience and roots in the territory as Port Aventura is for us one of the biggest guarantees of success.”

Statement by Arturo Mas-Sardá, president of PortAventura World’s administrative board:

“We are excited to announce at this time the brand new partnership between FC Barcelona and PortAventura World to create a singular leisure space. This settlement is one other step in PortAventura World’s continued diversification into the soccer and sports activities sector, as demonstrated by its profitable earlier alliances with numerous golf equipment and the institution of a three way partnership with LaLiga. We firmly consider that this new and difficult mission is not going to solely strengthen the names of FC Barcelona and PortAventura World, however may also present guests with unforgettable experiences that mix enjoyable and keenness for sport. Together, we’re poised to take the crossover between sports activities and leisure to new heights.”