India’s premier media and leisure trade occasion, FICCI Frames, kicked off its inaugural day with an array of insightful periods, participating panels and enriching masterclasses. Held at Hotel Westin, Powai Lake in Mumbai, this three-day occasion happening from 5 to 7 March serves as an important platform for stakeholders inside the M&E trade to converge and delve into the cutting-edge traits and improvements shaping this sector.

The 24th edition of the event commenced with the standard lamp-lighting ceremony, main into the inaugural tackle delivered by RPG Group vice chairman and FICCI vp Anant Goenka. He stated that FICCI Frames has considerably influenced the trajectory of India’s M&E trade. Highlighting the sector’s exceptional progress over the previous decade, he emphasised how the digital revolution has reshaped its panorama.

Viacom18 broadcast leisure CEO and FICCI media and leisure committee chair Kevin Vaz stated in his tackle that the street forward for the trade is brimming with prospects and challenges alike. The integration of synthetic intelligence – generative AI specifically – will reshape the panorama of content material creation, distribution and consumption, and is now an inexorable a part of M&E provide chains.

Indian actress Rani Mukerji stated that FICCI Frames 2024 has set the agenda for an ever-changing media and leisure trade. “The pandemic forced us to adapt, innovate, and reimagine the ways in which we connect with audiences. As consumer preferences evolve, there is a growing demand for unique and innovative content delivery,” she stated.

Government of India, Ministry of Information & Broadcasting secretary Sanjay Jaju stated in his tackle that India’s M&E sector is famend for its creativity, innovation, and cultural richness. He said that the AVGC coverage is now in a complicated stage. “I can assure you that this policy is not only going to facilitate investments within our country and the states but will also foster innovation. It will ensure skill development and help protect intellectual property and will also contribute to building world-class infrastructure. We also envisage setting up of National Center of Excellence for animation, VFX, and extended reality sector along with setting up incubation centres,” he stated.

Government of Maharashtra’s minister of ability improvement and entrepreneurship Mangal Prabhat Lodha stated that the realisation of “Viksit Bharat” (superior India) relies on the collective contribution of everybody, and skilling is integral to the way forward for our nation.

In the hearth chat titled Lights, Camera, Action: Golden Era of Storytelling, Netflix content material vp Monika Shergill and Yash Raj Films chief government officer Akshaye Widhani spoke in regards to the evolution of storytelling with the arrival of digital platforms. Everyone who involves Netflix ought to be capable of discover one thing which is worth for his or her time, stated Shergill. She stated that we field leisure into numbers however tales which can be effectively informed stay etched in individuals’s hearts. Widhani added that Yash Raj Films’ imaginative and prescient and want is to inform cinematic tales. Both the audio system shared how they collaborated on the documentary The Romantics and the collection The Railway Men, that are each streaming on the OTT platform. The session was moderated by Variety‘s worldwide correspondent Naman Ramachandran.

In From Playgrounds to Pixels: Evolution and Emerging Trends in Kids Entertainment, audio system examined the impression of know-how on content material consumption, instructional points, and the evolving preferences of younger audiences. The audio system of the panel included Viacom18 Kids TV Network enterprise head Anu Sikka, Warner Bros. Discovery South Asia children cluster head Uttam Pal Singh, Zebu Animation Studios founder & artistic director Veerendra Patil, Green Gold Animation founder & managing director Rajiv Chilaka. The panel was moderated by Powerkids Entertainment CEO Manoj Mishra. Sikka stated, “From the traditional realms of TV, to theaters and to smaller screens, we are crafting narratives ranging from 90 minutes to 90 seconds. In this age of expanded platforms, we endeavor to connect with young minds wherever they embrace a screen. The magic lies not just in the duration of our content but in the universal stories we tell. We need to recognise the imperative to transcend borders and captivate global audiences.”

In the hearth chat The Future of Movie-Going: Trends and Technologies Shaping Cinematic Experiences, PVR Inox managing director Ajay Bijli spoke to ET on-line editor Deepak Ajwani in regards to the Indian cinema, theatrical releases and storytelling.

In Transmedia Storytelling: Blurring Boundaries Across Films and Books, the panelists delved into the evolving panorama of transmedia storytelling, inspecting how storytelling methods and plotlines will be woven throughout movies, books and gaming platforms to have interaction audiences on a number of ranges. The panellists included Indian filmmaker and director Abhishek Kapoor, creator Amish Tripathi, Swastik Productions founder and artistic director Siddharth Kumar Tewary, and Content Engineers CCO and movie director Saurabh Varma. It was moderated by The Story Ink founder Sidharth Jain.

In an enlightening session Masterclass: Exploring the Dynamics of Multi-Platform Animated Series: Strategies, Content Creation, and Industry Impact, Graphiti Studios director and COO Munjal Shroff and director and chief government officer Tilak Shetty unraveled the behind-the-scenes magic that went into the making of the animated collection Krish, Trish, and Baltiboy – Bharat Hain Hum. This collection, co-produced by CBC, the Ministry of Information & Broadcasting, and Graphiti Studios, took the storytelling realm by storm with its vivid portrayal of unsung heroes of the Indian freedom wrestle. The different audio system of the session had been Prasar Bharati chief government officer Gaurav Dwivedi, and GOI Ministry of Information and Broadcasting further secretary Neerja Sekhar. The panel was moderated by FICCI AVGC-XR Forum chair and Punnaryug Artvision founder Ashish Kulkarni.

The second day of FICCI Frames 2024 will delve into synthetic intelligence, digital content material creation and cinematic innovation. The spotlight of the day, nevertheless, will likely be States in Sync: Shaping India’s Future via Collaborative Policies and Innovation in AVGC Sector the place associations from completely different states will share their distinctive roles and initiatives for the AVGC sector.

Also learn:

FICCI EY Report 2024: Indian animation sector contracts by five percent in 2023, positive outlook for FY24 rebound

FICCI EY Report 2024: Indian VFX segment reaches Rs 54 billion recording 10 per cent growth

FICCI EY Report 2024: Online gaming reaches Rs 220 billion mark, recording a growth of 22 per cent