First Bank of Nigeria Limited has stated it launched a marketing campaign to help the humanities and leisure sector within the nation.

A press release stated, FirstBank DecemberIssaVybe is an annual marketing campaign applied to help the humanities and leisure sector within the nation, whereas additionally granting prospects and social media followers of the financial institution the chance to witness their favorite acts dwell on stage.

Since its inaugural version, DecemberIssaVybe had allowed the purchasers to witness favorite performances on stage, the assertion stated.

Also, many shoppers received presents, following their participation in campaigns and engagements by way of the financial institution’s social media handles.

Speaking on the DecemmberIssaVybe, the Group Head of Marketing & Corporate Communications, FirstBank, Ms Folake Ani-Mumuney, stated “We stay dedicated by way of resourceful partnerships to nation constructing; empowering all together with the youth to attain their desires as these occasions promote the continued progress of the leisure business, unarguably an financial game-changer within the world enterprise panorama, particularly a rustic like ours that’s blessed with skills and superb artistic minds.

“The bank has been handy at promoting digital payment in the country and has issued over 10 million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 12 million people on its USSD Quick Banking service through the nationally renowned *894# banking code and over 4.5 million people on FirstMobile platform.”

Since its institution in 1894, the assertion stated, FirstBank had constantly constructed relationships with prospects specializing in the basics of excellent company governance, robust liquidity, optimised threat administration and management.

Over the years, it stated, the financial institution had led the financing of personal funding in infrastructure improvement within the Nigerian financial system by taking part in key roles within the Federal Government’s privatisation and commercialisation schemes.

With its world attain, FirstBank offers potential buyers wishing to discover the huge enterprise alternatives which can be accessible in Nigeria, an internationally aggressive world-class model and a reputable monetary companion.

The assertion stated, “FirstBank has been named “Most Valuable Bank Brand in Nigeria” six instances in a row (2011 – 2016) by the globally famend “The Banker Magazine” of the Financial Times Group; ‘Best Retail Bank in Nigeria’ for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and ‘Best Bank in Nigeria’ by Global Finance for 15 years.

“Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.

“Our brand promise is always to deliver the ultimate ‘gold standard’ of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.”