“For us, the highest growth is coming from gaming. It was one of the fastest-growing segment in the overall PCs (personal computers) market, even during the pre-Covid-19 period and that momentum continues to remain” said Vickram Bedi, Senior Director, Personal System, HP India.

Gaming is also playing a key factor in the purchase decisions of standard computing devices, Bedi said “We see an element of gaming involved in every PC purchase, right from people buying a standard PC, or even buying a non PC product”

To address this growing demand, HP has expanded its portfolio of personal computers and laptops in the last couple of years. It currently offers these devices through two key laptop brands: HP Omen that is designed for professional gamers and HP Pavilion that is targeted at casual gamers and gaming enthusiasts.

Last month, HP introduced two new gaming laptops – a 15-inch laptop featuring an ultra-thin design in the Omen brand and a 16-inch diagonal gaming laptop in a 15-inch body in the Pavilion Gaming brand along with new accessories like Omen Vector mouse and a new wireless gaming headset.

WFH drives growth

The computer maker is also benefiting from the countrywide lockdown to tackle the Covid-19 pandemic, as remote working and e-learning see increasing adoption. Bedi said this move is also changing how people use laptops, as it is no longer a shared device in households, rather everyone needs one of their own devices.

“We do believe there is going to be a lot more growth in the future, given the penetration rates that we have in the country at present” he added.

Sale of notebooks increased by 17.6% in the second quarter of 2020 as compared to a year-ago period, as per the latest report from the market research firm International Data Corporation (IDC).

The report also said that HP Inc is currently the leader in the overall PC market with a 32.8% market share and was also the only firm to have a positive annual growth rate in the commercial segment, as its shipments grew 11.8% on a yearly basis in Q2 2020.