Mumbai, Maharashtra, India – Business Wire India Sony Sports Network, famend for its trailblazing and muddle breaking sports activities campaigns, has as soon as once more set the stage ablaze with their newest marketing campaign, ‘Iss Baar Sau Paar,’ for the extremely anticipated 2022 Asian Games. With a rare lineup of luminaries, together with esteemed personalities like Chief of Defence Staff, General Anil Chauhan, Sudha Murty, Amitabh Bachchan and Kapil Sharma, the marketing campaign goals to ignite the nation’s fervour for this multisport extravaganza.

In a ground-breaking transfer, Sony Sports Network has unveiled a charming movie that captures the essence of Indian sports activities journalism, partaking the very people accountable for tracing and documenting the exceptional journeys of our sporting heroes. These sports activities journalists, who’ve tirelessly labored to popularize sports activities and elevate our athletes, at the moment are the beacons of help for the Indian contingent. The broadcaster additionally welcomes extra journalists from throughout the nation to hitch in and share their message of help for Team India.

The movie boasts an all-star lineup of sports activities journalists hailing from esteemed publications reminiscent of Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, and regional newspapers together with Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, and Asomya Pratidin. Additionally, it options charismatic RJs from common radio channels like Radio City and Radio One, together with representatives from main information channels Aaj Tak and NDTV 24X7. Notably, a Sportskeeda scribe additionally graces the display screen, including to the tapestry of media help.

Links to the marketing campaign movie: https://youtu.be/TjV6MoSnD1g As the official broadcaster of the nineteenth Asian Games Hangzhou 2022, Sony Sports Network has taken on the mission of uplifting our athletes and igniting their spirits at this prestigious occasion. Building on India’s spectacular efficiency on the 2018 Asian Games, the place they clinched 69 medals, the nation is now poised to beat new heights by setting their sights on an bold milestone — a triple-digit medal tally of 100.

With ‘Iss Baar Sau Paar,’ Sony Sports Network goals to rally all the nation, uniting tens of millions of hearts, and minds, to face beside our athletes as they try for excellence and glory. This marketing campaign is a powerful name to interrupt obstacles, encourage champions, and witness the exceptional journey of India’s sporting triumphs on the 2022 Asian Games.

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About Culver Max Entertainment Private Limited (previously generally known as Sony Pictures Networks India) Sony Pictures Networks India is the consumer-facing id of Culver Max Entertainment Private Limited, which is an oblique wholly owned subsidiary of Sony Group Corporation, Japan.

The Company has a number of channels together with Sony Entertainment Television (SET and SET HD), one in every of India’s main Hindi normal leisure tv channels; Sony MAX, India’s premium Hindi films and particular occasions channel; Sony MAX 2, one other Hindi film channel showcasing nice India Cinema; Sony MAX HD, a excessive definition Hindi film channel airing premium high quality movies; Sony WAH, the Hindi films channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi comedy leisure channels; Sony PAL, a style chief in rural Hindi talking markets (HSM) showcasing the perfect of Hindi normal leisure and Hindi films from its content material library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual leisure channels, Sony AATH, the Bangla leisure channel; Sony YAY!, the children leisure channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi normal leisure channel; Sony LIV – the digital leisure VOD platform and Studio NEXT the impartial manufacturing enterprise for authentic content material and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is obtainable in 167 international locations.

The Company is recognised as an employer of selection inside and out of doors the media business. It is a recipient of a number of awards, together with India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the corporate’s distinctive office tradition and distinctive folks practices, constantly rating amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of many 100 Best Companies for Women in India.

The Company is in its twenty eighth 12 months of operations in India. Besides having abroad subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For extra info, log onto www.sonypicturesnetworks.com To View the Image, Click on the Link Below: Game-Changers Unite: Leading Sports Journalists be a part of Sony Sports Network’s ‘Iss Baar Sau Paar’ marketing campaign for the nineteenth Asian Games

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