Formula One automobiles compete throughout Grand Prix of Miami on the Miami International Autodrome on May 08, 2022 in Miami Gardens, Florida.

Eva Marie Uzcategui Trinkl/Anadolu Agency by way of Getty Images

Formula 1 is not any stranger to reside occasions, producing dozens of races around the globe yearly.

But this 12 months, tied to its Miami Grand Prix, the Liberty Media-owned racing competitors is attempting out a brand new concept: A reside sports activities, leisure and enterprise summit.

Called F1 Accelerate, the summit is a collaboration with Custom Events from WSJ, the business unit of Dow Jones and The Wall Street Journal, and will likely be held on the Rubell Museum in Miami, Florida on May 4, the day earlier than the Miami GP begins.

The world of leisure will likely be well-represented on the invitation-only summit, with Top Gun: Maverick filmmakers Jerry Bruckheimer and Joseph Kosinski set to debate their upcoming F1 movie starring Brad Pitt, which can start manufacturing this summer time and be distributed by Apple.

In addition, Hello Sunshine CEO Sarah Harden and Managing Director of F1 Academy Susie Wolff will talk about the significance of feminine storytelling; F1 star Lewis Hamilton will talk about utilizing his platform to drive change; and F1 CEO Stefano Domenicali and Liberty Media CEO Greg Maffei will talk about the way forward for the game, with different leisure world individuals anticipated.

“Formula 1 is a sport built on innovation, so to use the platform of the Miami Grand Prix to convene such an array of talent from across sport, entertainment, and business to discuss how we can all continue to accelerate positive change across our industries and beyond, is hugely exciting,” says Brandon Snow, Managing Director of Commercial, Formula 1. “We hope that this is the first of many Accelerate Summits and look forward to welcoming everyone to Miami next month.”

Custom Events from WSJ produces reside occasions in collaboration with company companions (the WSJ newsroom just isn’t concerned), leveraging the corporate’s expertise in producing partaking summits like WSJ Tech Live to convey partaking conversations to reside experiences.

“We are delighted to be working with Formula 1 on this exciting and innovative event,” mentioned Almar Latour, CEO of Dow Jones and writer of the Journal. “This is a testament to the power of Dow Jones’s brands to create space for decision-makers in business, sports and entertainment to address some of the world’s most important issues.”

The Accelerate Summit additionally comes as F1 is within the midst of a bigger push within the U.S. While the game has lengthy been well-liked around the globe, Liberty Media has made it a priority to develop its presence in North America.

That has meant increasing the variety of races to complement the U.S. Grand Prix (which has largely been held on the Circuit of the Americas in Texas during the last decade) to incorporate the Miami Grand Prix (which debuted final 12 months) and the upcoming Las Vegas Grand Prix, which can debut in November.

The F1 Accelerate Summit additional expands the game’s push within the U.S. by bringing collectively leaders from the world of leisure, spot, and enterprise, and make its occasion a should attend.