Prashan Agarwal, chief executive officer, Gaana, said, “Shows and podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to their ability to create a long-standing bond with listeners. At Gaana, we have been investing steadily in this space with our Podcast Originals, and have now taken it up a notch with our partnership with Green Gold Studios that would engage our young users with their favorite shows without any of the negative impacts of long hours of consistent TV viewing. This is a landmark in our vision to host the country’s widest and most diverse non-music audio library by the end of FY ’21.”

“This collaboration will make it easy for millions of Indian kids to discover and consume our great content made with love by making our catalogue directly available on the country’s favourite music app Gaana,” said Rajiv Chilaka, founder and CEO – Green Gold Studios.

Gaana currently hosts shows & podcasts in multiple languages spanning 21 categories like comedy, storytelling, devotional, motivational, kids, lifestyle & culture among others.

-It should be noted that ETBrandEquity.com is run by Times Internet, which also owns Gaana.