Gaming and pan masala adverts continued to dominate when it comes to advert quantity share on TV in the course of the first seven matches of IPL’s 16th season, based on TAM Sports, a division of TAM Media. Aerated drinks, mobile phone providers, and biscuits have been additionally among the many high 5 classes seen promoting within the ongoing T20 league. This was in distinction to the earlier season, when ecomm-education, ecomm-shopping and ecomm-wallets have been seen among the many high spenders on IPL within the first seven matches.

E-comm gaming adverts garnered 20 per cent share of the advert volumes within the first seven matches of the continuing season of IPL, in comparison with 17 per cent within the first seven matches within the earlier season. Ad quantity share of pan masala class was estimated at 14 per cent, in comparison with 7 per cent within the corresponding interval within the earlier season. Aerated delicate drinks (8 per cent), mobile phone providers (7 per cent), and biscuits (7 per cent) have been the opposite high classes.

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In the 15 th version of IPL, ecommerce-gaming, pan masala, ecommerc-education, ecommerce-online purchasing, ecommerce-wallets have been recognized as the highest 5 classes when it comes to advert quantity share in the course of the first seven matches.

“During the first seven matches (IPL 16), the top five categories’ list had three categories from the food and beverage sector compared to four categories from the e-commerce sector, “ the report by TAM Sports noted. The top five categories commanded more than 55 per cent share of the ad volumes.

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“11 new categories and 45 new brands advertised during the first seven matches of IPL 16 compared to first seven matches of IPL15,” it famous. The key new classes included biscuits, moisturising cream & lotions, baggage, tyres and ecomm-auto services.

According to TAM Sports, over 35 advertisers and over 60 manufacturers from 25 plus classes marketed in the course of the first seven matches of the continuing IPL season. “Number of categories, advertisers, brands in IPL 16 compared to same number of matches in IPL 15,” TAM Sports report said. However, it didn’t give comparable information of IPL15 in its report.