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For the primary time, Japan’s main carriers and Android smartphone customers can expertise a lock display screen platform that makes content material available with out the necessity for unlocking their telephones.
Updated Aug 28, 2023 | 12:12 PM IST
The preliminary Glance rollout in Japan focuses on information, trending content material, and gaming.
KEY HIGHLIGHTS
- Glance debuts in Japan, providing a transformative lock display screen expertise on Android smartphones by way of partnerships with main carriers like SoftBank Corp.
- Leveraging AI algorithms, Glance serves personalised content material, from information to reside recreation streaming, immediately on the lock display screen, eliminating the necessity for a number of apps.
- With a person base of 450 million Android smartphones globally, Glance goals to seize the Japanese market and develop to 1 billion gadgets within the subsequent two years.
The Power of the Lock Screen
For the primary time, Japan’s main carriers and Android smartphone customers can expertise a lock display screen platform that makes content material available with out the necessity for unlocking their telephones. This characteristic presents a big alternative for carriers and smartphone manufacturers to distinguish their shopper expertise. SoftBank Corp’s subscribers utilizing choose Xiaomi and Motorola fashions are the primary beneficiaries of Glance’s entry into the Japanese market.
The Multi-Dimensional Experience
Glance affords an array of experiences—information, sports activities, way of life, trend, leisure, buying, reside content material, prompt video games, and reside recreation streaming—proper on the lock display screen. With AI-powered algorithms, these experiences are personalised, eliminating the necessity for customers to sift by way of a number of apps and seek for related content material.
Eye on the Future
An Opportunity for Publishers and Brands
For main Japanese publishers, this can be a recent avenue to succeed in shoppers on a big scale. Publishers like Yahoo Japan Corporation, LINE Digital Frontier Corporation, and SoftBank Corp are among the many first to combine their content material into Glance’s platform. Several others are anticipated to hitch the platform within the upcoming quarters, additional diversifying the content material choices.
Expansion and Future Prospects
Glance, funded by buyers like Jio Platforms, Google, and Mithril Capital, is all set to increase its market presence. With a powerful workforce led by Masato Ito, Head of Market Development Japan, Glance demonstrates its dedication to the Japanese market and has plans for vital enlargement within the coming quarters. It additionally goals to launch within the U.S. market quickly.
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