• GHA DISCOVERY members in India generated a file $68m in revenues in 2023
• GHA DISCOVERY India membership hits 540,000, up 21% YOY
• Domestic (51%) and worldwide (49%) income from India members evenly cut up
• India member outbound income at GHA accommodations reaches an all-time excessive of $60m, surpassing 2019 determine
• Singapore, Thailand and the UAE are hottest outbound locations for India members
• US, UK and Australia high supply markets for journey to India

MUMBAI, India, March 22, 2024 /PRNewswire/ — UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of impartial lodge manufacturers, which this yr marks its 20^th anniversary, highlighted the Indian market’s unbridled tourism potential on the inaugural Skift India Summit which passed off at The Leela Ambience Gurugram earlier this week.

Hosted by GHA and the alliance’s main lodge model in India, The Leela Palaces, Hotels and Resorts, the occasion introduced collectively business leaders and innovators to debate rising developments, challenges, and alternatives in a market forecasted to generate 80 million worldwide journeys yearly by 2040*.

GHA’s stellar efficiency in India is indicative of the business’s sharp upward trajectory, with income generated by its 13 Indian accommodations throughout three manufacturers (Leela, Araiya and Oaks) hitting a file US$68 million revenues in 2023, up from a earlier pre-pandemic (2019) excessive of $65 million, whereas the variety of GHA DISCOVERY members residing in India additionally reached new heights, topping greater than half one million (540,000), up 21% on 2022. Indian members additionally spent extra at GHA accommodations in India and world wide than ever earlier than, producing a file $60 million in lodge revenues, up 46% year-on-year and surpassing the 2019 complete of $41 million.

Domestic journey in India accounted for half of journey income in 2023 (51%), whereas worldwide journey picked up strongly and surpassed the 2019 ratio, with the US, UK and Australia the highest supply markets for inbound journey. Meanwhile, most well-liked outbound locations for India’s GHA DISCOVERY members had been Singapore, Thailand and the UAE respectively.

“With India one of the world’s fastest-growing domestic and international travel markets, as reflected in our 2023 results, the first Skift India Summit presented a timely opportunity for GHA and our long-term partner of 17 years, The Leela Palaces, Hotels and Resorts, to highlight the untold potential for expansion, from elevating GHA DISCOVERY membership among residents to boosting awareness of our growing India portfolio – this year increasing to 14 hotels across four brands – to our 26 million global loyalty members,” mentioned GHA CEO Chris Hartley.

“Our research, delving into the travel preferences and behaviours of our members, reveals some insightful inbound and outbound travel patterns and shines a spotlight on opportunities to educate GHA DISCOVERY members in India about the unique benefits of our loyalty programme, including ways in which they can earn and redeem our rewards currency, DISCOVERY Dollars (D$). With D$1 equal to US$1, we are effectively putting cash into travellers’ pockets, encouraging them to spend at our hotels in India and with other global brands.”

Aside from the income good points registered for the Indian market in 2023, GHA analysis additionally discovered:

• With quickly to be 14 accommodations in main locations throughout the nation, The Leela is essentially the most recognisable model for GHA DISCOVERY members in India.
• Indian members are planning on common 4 leisure journeys, three staycations and 5 enterprise journeys in 2024, with the highest three locations being Europe, Thailand and Maldives.
• 50% of members in India have the need to discover new locations in 2024, prioritising foodie and journey journey.
• Their high sources of leisure journey inspiration come from family and friends suggestions, on-line or social adverts, and journey magazines.

“These Indian market trends, coupled with growing appetite to visit India from GHA DISCOVERY’s 26-million-strong global membership, present immense opportunities for our portfolio of hotels, which not only offer luxury accommodation, but the destination experiences that today’s travellers seek, from adventure, to cuisine, to nature,” mentioned Anuraag Bhatnagar, Chief Executive Officer, The Leela Palaces, Hotels and Resorts.

“The Skift India Summit provided a platform to share our knowledge with key industry players to further amplify domestic and international tourism and its socio-economic contribution as we plan for future growth.”

India’s lodge sector is booming, poised to contribute $1.5 trillion to the nation’s economic system by 2047, up from $65 billion in 2022, based on Hotel Association of India forecasts. GHA plans to broaden its lodge portfolio in India and is in discussions with a number of lodge manufacturers to offer a broader vary of locations and segments for GHA DISCOVERY members. One new addition coming later this yr is Anantara Hotels & Resorts opening its first property in North India later this yr, the Anantara Jaipur Hotel.

This yr marks GHA’s 20^th anniversary, and over time, the alliance has grown exponentially to now symbolize a group of 40 manufacturers with greater than 800 accommodations in 100 international locations. The 26 million members of its GHA DISCOVERY loyalty programme, first launched in 2010, generated $2.3 billion in income and 10 million room nights in 2023. Recent milestones embrace the reimagination of GHA DISCOVERY, together with the launch of DISCOVERY Dollars (D$), in 2021; NH Hotel Group becoming a member of the alliance in 2022, enhancing the GHA providing with 350 properties in 30 international locations throughout three manufacturers; the 2023 launch of Green Collection, empowering members to make aware journey decisions. GHA has diversified its loyalty providing with two new partnerships too, becoming a member of forces with ultra-luxury cruise line Regent Seven Seas Cruises in 2023 to reward cruisers with D$ and standing, and trip rental platform Plum Guide in March this yr, rewarding members who e-book one in every of 38,000 exceptional trip properties.

Source: *How India Travels 2023, by Booking.com and McKinsey & Company

About The Leela Palaces, Hotels and Resorts

Headquartered in Mumbai, The Leela Palaces, Hotels and Resorts is owned by a Brookfield Asset Management-sponsored non-public actual property fund and operates eleven award-winning properties in main cities and leisure locations throughout India. These embrace the flagship lodge within the capital metropolis of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Mumbai, Gandhinagar and now Kovalam and Ashtamudi in Kerala. The Leela celebrates every lodge by its distinctive location, artwork, tradition and delicacies with considerate providers, celebratory rituals, and immersive experiences. The Leela Palaces, Hotels and Resorts was voted the World’s Best Hotel Brand twice in a row by Travel + Leisure, USA, World’s Best Awards Survey, 2020 and 2021. In 2023, the model has as soon as once more been featured within the high 3 World’s Best Hotel Brands. An epitome of true Indian luxurious hospitality, The Leela is dedicated to offering company with unforgettable stays in settings that seize the essence of India. The model has a advertising alliance with US-based Preferred Hotels & Resorts and is a member of the Global Hotel Alliance.

For extra data, please go to our web site www.theleela.com and join with us on Facebook, Twitter and Instagram.

About Global Hotel Alliance (GHA)

Global Hotel Alliance (GHA) brings collectively a various assortment of impartial hospitality manufacturers with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared know-how platform. Through membership in GHA, manufacturers broaden their world attain, drive incremental income, and scale back dependence on third-party channels, all whereas sustaining administration independence and particular person positioning. GHA represents a group of 40 manufacturers with greater than 800 accommodations in 100 international locations. The award-winning GHA DISCOVERY programme serves 26 million members and generated $2.3 billion in income and 10 million room nights in 2023. GHA’s manufacturers at the moment embrace Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, The Doyle Collection, Elewana, JA Resorts, Kempinski, Leela, Lore Group, Lungarno, Maqo, Marco Polo, Mysk, NH Collection, NH Hotels, nhow, Niccolo, Nikki Beach, NUO, Oaks, OUTRIGGER, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy.

About GHA DISCOVERY

Launched in 2010, GHA DISCOVERY is the world’s largest loyalty programme for impartial lodge manufacturers, that includes greater than 800 accommodations, resorts, and palaces throughout 40 manufacturers. Members get pleasure from VIP recognition, considerate advantages and beneficiant rewards at dwelling or away. GHA DISCOVERY members earn and spend DISCOVERY Dollars (D$), an unique rewards forex. They additionally get pleasure from member-only Experiences curated by every lodge, plus they’ve entry to properties near dwelling, and not using a keep, by member-only Local Offers. For extra data, go to ghadiscovery.com

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SOURCE The Leela Palaces, Hotels and Resorts