Taylor Swift’s record-setting night time on the Grammys drew the most important viewers for music’s highest honors since a pre-pandemic present in 2020, broadcaster CBS stated on Monday. Television viewership averaged roughly 16.9 million individuals for the three-hour-plus ceremony proven stay from Los Angeles, based on Nielsen information launched by CBS. That was a 34% leap from final 12 months.

Swift made historical past throughout Sunday’s telecast, successful an unprecedented fourth Album of the Year award together with her pop document “Midnights,” and ladies swept the most important awards. Swift additionally used the event to announce a brand new album. TV viewership for conventional tv, and leisure award reveals specifically, has been on the decline lately as viewers shift to streaming. Audiences dwindled much more throughout the constrained awards reveals placed on throughout the COVID-19 pandemic.

Sunday’s Grammy tally is near final 12 months’s viewers for the Academy Awards, which drew about 18.7 million viewers. The largest viewers on U.S. tv yearly is the Super Bowl soccer championship, which usually attracts round 100 million viewers.

CBS stated stay streaming viewership of the Grammys hit a document on Paramount+, leaping 173% from a 12 months in the past, but it surely didn’t present the dimensions of the streaming viewers.

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