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CHENNAI: Delhi-based global nutrition-tech brand Habbit Health and Nutrition has raised an undisclosed amount as a pre-seed investment from Venture Capital firm 3one4 Capital and Utsav Somani of AngelList India.
Dhruv Bhushan, co-founder and CEO of Habbit Health, said, “This round of funding will be used to create our (product) prototypes and build brand and intellectual property (IP). Lifestyle diseases with their origin in poor nutrition are today’s biggest health concern. Still, there has been little innovation in the consumption category, making it irrelevant for an increasingly health aware audience.”
VC firm 3one4 Capital and Utsav Somani of AngelList India led the round. Singapore-based RB Investments, early stage investors Better Capital and First Cheque and multiple other well-known angel investors from around the world participated via AngelList.
Utsav Somani, partner at AngelList India, said, “Health and wellness is the growth sector of the future. The Covid-19 pandemic has made everyone realize that good nutrition is a must have and not just for those who work-out. We are seeing lots of products and brands create clutter, without any differentiation. However, the products, brand positioning and customer love demonstrated by the Habbit team are a standout. We are happy to back them early in their mission to create a global leader in health and nutrition.”
On their decision to invest, Anurag Ramdasan, principal at 3one4 Capital, said, “The combination of deep product IP, unique brand experience in a large growing market and the extensive use of technology throughout the value chain, makes Habbit different from a regular niche D2C brand. The team with their stellar credentials is a prime contender to scale rapidly, raise the bar and deliver audacious results. Something that we at 3one4 capital live by.”
Dhruv Bhushan, co-founder and CEO of Habbit Health, said, “This round of funding will be used to create our (product) prototypes and build brand and intellectual property (IP). Lifestyle diseases with their origin in poor nutrition are today’s biggest health concern. Still, there has been little innovation in the consumption category, making it irrelevant for an increasingly health aware audience.”
VC firm 3one4 Capital and Utsav Somani of AngelList India led the round. Singapore-based RB Investments, early stage investors Better Capital and First Cheque and multiple other well-known angel investors from around the world participated via AngelList.
Utsav Somani, partner at AngelList India, said, “Health and wellness is the growth sector of the future. The Covid-19 pandemic has made everyone realize that good nutrition is a must have and not just for those who work-out. We are seeing lots of products and brands create clutter, without any differentiation. However, the products, brand positioning and customer love demonstrated by the Habbit team are a standout. We are happy to back them early in their mission to create a global leader in health and nutrition.”
On their decision to invest, Anurag Ramdasan, principal at 3one4 Capital, said, “The combination of deep product IP, unique brand experience in a large growing market and the extensive use of technology throughout the value chain, makes Habbit different from a regular niche D2C brand. The team with their stellar credentials is a prime contender to scale rapidly, raise the bar and deliver audacious results. Something that we at 3one4 capital live by.”
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