Toy big Hasbro is ready to place Entertainment One up for a attainable sale because it explores curiosity fielded within the movie and TV manufacturing and distribution unit.

“Following our recent Investor Day where we introduced our new branded entertainment strategy, Blueprint 2.0, we received inbound interest from several parties for the part of the eOne television and film business that while valuable is not core to our go-forward strategy. This interest informed our decision to explore a sale process,” Chris Cocks, Hasbro’s CEO, stated in a press release on Thursday.

Hasbro stated probably shedding eOne would enable the corporate to concentrate on branded belongings like Peppa Pig, Transformers and Dungeons & Dragons because it appears to be like to be turn into a digital video games big. Exploring a gross sales course of for eOne follows division CEO Darren Throop leaving the Hasbro division on the finish of 2022 as he serves out his present employment contract.

Hasbro acquired eOne in 2019 as a part of a $4 billion all-cash transaction. At the time, Hasbro regarded to the eOne deal to make the toy maker right into a media contender because it mixed the indie studio’s movie and TV unit with its personal.

The pandemic disrupted that media technique with a Hollywood manufacturing shutdown and delays in content material deliveries because the trade reopened. More lately, Hasbro, beneath newly put in CEO Cocks, has turned its focus to changing into a digital gaming powerhouse after warding off a proxy battle with an activist investor, Alta Fox Capital Management.

“As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig and Transformers, we plan to expand our entertainment offerings across scripted TV, digital shorts, and blockbuster films. We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP related entertainment,” Cocks added in his assertion.

Hasbro has retained J.P. Morgan and Centerview Partners to help with the sale course of. eOne has a movie and TV library with round 6,500 titles and a branded movie and scripted TV enterprise that produces and funds content material like Dungeons & Dragons: Honor Among Thieves, The Woman King, Yellowjackets and The Rookie franchise.