Olivier Dumont, Zev Foreman and Gabriel Marano

Courtesy of eOne (2); Eric Charbonneau

Toy maker Hasbro has tapped a trio of former Entertainment One execs to go up its newly launched Hasbro Entertainment content material studio.

The new division to unify movie, TV, animation and digital media manufacturing will likely be led by Olivier Dumont as president of Hasbro Entertainment, with Zev Foreman and Gabriel Marano put in as head of movie and head of tv, respectively.

Unveiling the brand new management group for the division follows Hasbro selling eOne to Lionsgate for round $500 million to concentrate on branded belongings like Peppa Pig, Transformers and Dungeons & Dragons because it appears to change into a digital video games large. 

Dumont most not too long ago served as president of household manufacturers for eOne, whereas Foreman was president of movie manufacturing and Marano was co-head of scripted improvement for eOne. Foreman and Marano have been centered on mining Hasbro’s toy chest for authentic IP whereas at eOne, and can proceed that work of their new roles.

Under CEO Chris Cocks, Hasbro has turned its focus to turning into a digital gaming powerhouse because it appears to reinvest in fewer, extra worthwhile properties, and to take action with outdoors companions to scale back manufacturing prices and danger. 

“Entertainment is core to Hasbro’s strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including Peppa Pig, My Little Pony, and Transformers, reaching audiences through varied platforms in ways that resonate in today’s fast-paced world,” Tim Kilpin, president of toys, licensing and leisure at Hasbro, mentioned in an announcement.

Hasbro was most not too long ago in theaters with the Transformers installment Rise of the Beasts, which has a worldwide gross of $436 million, whereas earlier title Dungeons & Dragons grossed $208 million worldwide. Upcoming there may be Transformers One, voice-starring Scarlett Johansson and Jon Hamm, and a Dungeons & Dragons sequence for Paramount+.

Said Dumont, “We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience.”