If you’ve ever watched a James Bond movie – from Dr. No to No Time to Die – you will have seen “EON Productions” within the credit. “EON” stands for “Everything or Nothing” – a phrase that would simply as effectively apply to the Prestige Group, one in every of India’s main actual property builders.

To get a way of simply how massive the corporate looms, simply look to the skies. The subsequent time you’re in Bangalore or Mumbai (or Hyderabad, or Calicut, or Chennai for that matter), chances are high you’ll see one in every of their landmark buildings actually towering over the city panorama.

But the corporate’s stature isn’t only a query of top. From futuristic city malls to sedate lakeside villas to sprawling luxurious resorts, Prestige’s tasks cowl actually a whole lot of hundreds of thousands of sq. toes of Indian land – 170 million accomplished thus far with one other 170 million underway.

The candy scent of extra

What’s extra, the Prestige identify isn’t simply aspirational; it’s descriptive. Luxury, exclusivity, and high quality are the frequent denominators of the conglomerate’s twenty distinct manufacturers, which vary from actual property to hospitality (accommodations and resorts) to interior design to males’s fashion.

Bottom line: all of it provides as much as greater than ~130 billion Rupees ($1.6 billion) in annual gross sales.

With all these big numbers you is likely to be tempted to suppose that the important thing to Prestige’s success is extra, however that may not be true. In truth, one of the spectacular numbers that mark this firm’s exceptional observe report of steady progress and enchancment is. . . zero. Yes, you learn that proper. Zero, as in nothing, and which means every part to them.

Let me clarify.

Too a lot, too quick, however nonetheless too sluggish

So, the extra it grew, the extra Prestige needed to wrestle with a number of inefficiencies of their interactions with prospects. Important communications resembling sending account statements, cost reminders, and different time-sensitive notifications needed to be managed manually through quite a lot of legacy techniques together with e-mail, snail mail, and so forth, normally taking two to 3 days to finish. For Prestige and its prospects, that wasn’t ok.

The firm wanted to streamline and velocity up the communication cycle and to automate the various repetitive duties concerned within the real-estate gross sales and rental cycles, eliminating paperwork and decreasing the danger of errors related to guide processes.

Thus, to reduce delayed funds from prospects, Prestige Estates automated account statements and due cost notifications, relieving their workers of the burden of getting to handle a number of interactions manually.

When nothing is every part

Prestige was already working a lot of its enterprise operations on SAP S/4HANA ERP platform, so it was solely pure for them to show once more to SAP for an answer that would combine seamlessly with their present techniques. And SAP delivered within the type of SAP BTP (Business Technology Platform), which brings collectively knowledge and analytics, synthetic intelligence, software improvement, automation, and integration right into a single unified setting within the cloud.

The new system, applied in a matter of months, delivered a direct return on funding – automating repetitive duties, enhancing operational effectivity and compliance – drastically decreasing cycle occasions, and decreasing the variety of guide communications with prospects to… you guessed it, zero!

Thanks to the brand new Business Technology Platform, buyer communication administration is totally dealt with by Unattended BOT. Customer onboarding and grievance administration course of for all prospects is totally automated by way of the BTP buyer portal. All buyer documentation and cost choices at the moment are obtainable for Prestige prospects on-line.

The energy of zero

Customer interactions that used to take a median of two to 3 days now take… oh, about 5 minutes. In enterprise phrases, that’s kind of the velocity of sunshine. If it’s not precisely zero, it’s fairly darn shut.

Last yr (FY23) the corporate noticed a year-on-year product sales enhance of 25%, reaching its highest ever Sales figures.

So clearly, the ability of zero is actual: it frees up time and assets for significant, high quality interactions that add worth for purchasers. And this, in flip, creates worth for Prestige by way of increased Sales immediately and better buyer satisfaction and loyalty tomorrow

Excess has been a successful system for Prestige, however the firm understands that even extra has its limits. The firm had been, so to talk, saved by zero (with apologies to The Fixx.) And by embracing the ability of zero, Prestige is making certain that its alternatives for progress are just about limitless.

For their work, the Prestige Group was chosen as a winner of the 2023 SAP Innovation Awards within the Transformation Titan class. To get the total particulars of what they completed to earn this prestigious honor, see their Awards pitch deck.