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Emirates has lengthy been the business’s trendsetter.
Emirates is famend for its luxurious and has earned a status as a top-tier full-service provider as a consequence of its dedication to satisfying passengers’ wants and offering consolation and magnificence.
Not surprisingly, Emirates has lengthy been a frontrunner in enhancing the in-flight leisure expertise for its passengers and, maybe extra considerably, making it extra inclusive and accessible to a broader public.
Pioneers in closed captioning
Today, the provision of closed captioning and subtitling know-how on in-flight entertainment methods has grow to be an anticipated characteristic and an integral a part of any trendy in-flight leisure system.
But till 2007, not one of the airways worldwide had a subtitling choice on their inflight leisure methods. However, that modified after the UAE-based Emirates launched closed captioning and subtitling know-how, with the flexibility to embed captions in as much as 12 languages along with the unique language.
Photo: Emirates
As effectively as exhibiting the actors’ dialogues in subtitles, closed captions embody references to sound results used within the film.
Introducing closed captioning and subtitling on motion pictures meant that inflight leisure turned extra inclusive to hard-of-hearing or deaf passengers. Commenting on the brand new know-how, Patrick Brannelly, Emirates Vice President, Passenger Communications & Visual Services, mentioned on the time:
“We endeavor to make these offerings accessible to the diverse group of travelers flying with us. Helping develop ‘on-demand’ closed captioning and subtitle technology allows us to offer our passengers more control over their entertainment choices.”
Closed captions for motion pictures and TV applications on plane have grow to be a go-to characteristic for a lot of passengers, together with listening to passengers. With the noise aboard the aircraft, it could possibly usually be difficult to listen to quieter applications with out growing the utmost quantity. As such, many listening to passengers choose to make use of closed captions to boost their in-flight leisure expertise whereas additionally defending their listening to.
Audio Description for motion pictures
In one other business first, the Dubai-based Emirates turned the first airline to introduce Audio Description for motion pictures for purchasers with visible difficulties on its inflight leisure system in 2014.
Audio Description is an non-obligatory narration that describes what is going on on display screen, together with scene adjustments, costumes, facial expressions, settings, and bodily actions. Commenting on the introduction of the audio Description, Brannelly on the time mentioned:
“Our focus is not only the depth and variety of our on-board leisure, but in addition relevance. Making leisure accessible to our numerous clients is essential to us. It was our motivation to introduce motion pictures that may be loved by clients with visible difficulties.
“Our greatest satisfaction comes from delivering an exceptional customer experience, which we hope our constant innovation fulfills. In the future, we want to add more content with Audio Description, so visually impaired passengers can be entertained with an even wider choice of content when flying with us.”
Photo: Emirates
Every so usually, folks with out visible difficulties additionally use Audio Description, permitting people to expertise video content material with out really viewing it.
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