HT City, essentially the most cherished vacation spot for leisure, trend, meals, wellness, and journey  content material, is all set for a grand celebration marking 25 years of shaping the cultural  panorama of younger India. Since its inception in 1999, HT City has been  entertaining/participating readers by means of the varied aspects of trend, life-style, meals and  past. 

For 25 days forward of the grand reveal on January 28, 2024, HT City leveraged A-list actors  and prime life-style influencers to drop teaser movies with riveting hints on the 25-year  celebration to pique curiosity amongst their followers. 

HT City print editions will perform particularly curated content material round 8 themes, unfold  throughout 8 weeks, together with numerous subjects similar to meals, trend, leisure,  magnificence/skincare, well being wellness, journey, procuring and Delhi. Each of those 8 weeks will  culminate into thematic occasions on the finish of the week, and the celebration will end with a  grand finale with the who’s who of the leisure trade attending it.  

Brands throughout the spectrum have a possibility to weave their narratives throughout these  occasions, amplified in print, social media, and digital media to boost their presence &  model recall. 

Further, to reward loyal readers, HT City will perform thematic contests each week and  select 25 fortunate winners who will probably be invited to attend an in-person gala night with  celebrities and influencers, on the finish of those 8 weeks.

Reflecting on this milestone, Sonal Kalra, Chief Managing Editor (Entertainment &  Lifestyle) at Hindustan Times, stated, “Can’t consider we’re 25! With a younger, dynamic  viewers and being aligned with ever-changing traits, HT City has stayed proper on prime  on the subject of producing world-class leisure and life-style content material. We are proud  of getting led the sport for the previous twenty-five years and because of the unstinted assist of  thousands and thousands of our followers, will proceed to take action for the following twenty-five, and extra.” 

HT City boasts a particular follower base, permitting the manufacturers to leverage the total influence of  HT City and its related influencers. “I am delighted to reflect on the enduring success of  HT City, which has seamlessly woven itself into the pulse of urban India for a remarkable  25 years across print and digital demonstrating its strong presence as a brand that  transcends beyond platforms.” stated Samudra Bhattacharya, CEO, Print Business Unit at  Hindustan Times.