Ahead of the India-Pakistan clash in the ICC Men’s T20 World Cup 2021 on October 24, Star Sports, the official broadcaster of the tournament, brings back the iconic ‘Mauka Mauka’ campaign with an interesting twist.

Part of cricketing folklore, the promo, first introduced before the 2015 ICC World Cup, is a combination of cheeky humour and friendly banter, making it relatable and funny.

The campaign is created and conceptualised by the in-house team at Star Sports, opens with a Pakistan fan entering his friend’s electronic store to purchase a television set for the upcoming T20 World Cup clash. The film continues with the concept of the Indian and Pakistani fans trying to get the better of each other.

Sanjog Gupta, head-sports, Star and Disney India, said, “The India-Pakistan clash is one of the biggest matchups in the world of sports. The clash at an ICC event attracts core and casual Cricket fans as well as viewers who don’t watch any other Cricket. The historic on-field rivalry between both teams is unparalleled and we believe that the iconic ‘Mauka Mauka’ campaign captures the spirit of this rivalry, blending competitiveness, banter and sportsmanship.”

Despite being scheduled immediately after the second leg of the 2021 season of the IPL, advertisers have opened their purses for the marquee property for which Star was asking up to ₹9.5 lakh per 10-second slot on TV…