Indore (Madhya Pradesh): Moved by the rising demand and the necessity for expert professionals in sports activities enterprise administration, Indian Institute of Management (IIM) Indore has now launched a Global Sports Business Management Programme in collaboration with the University of Liverpool. A MoU for this collaboration was signed by IIM Indore director Prof Himanshu Rai and Prof Julia Balogun, Dean of the University of Liverpool Management School on Monday.

Rai emphasised the significance of sports activities enterprise administration in at this time’s dynamic panorama, stating, ‘Sports have emerged as a significant sector driving economic growth worldwide. With initiatives like the Fit India Movement, people of all ages are including sports in their fitness regime. We have launched this programme with the aim to equip aspiring sports business professionals with the knowledge and skills needed to excel in this rapidly evolving industry.

This collaboration with the University of Liverpool marks a significant milestone in our efforts to provide cutting-edge education in sports business management, beyond boundaries.’ ‘This programme stands out for its holistic approach to sports business management, covering a diverse range of topics essential for success in the field. Participants will delve into global debates and contemporary issues, evaluate stakeholders and governance structures and critically assess sports brands and market dynamics,’ he added.

Designed to offer individuals with a complete understanding of varied points of sports activities enterprise, together with sports activities advertising and marketing, sponsorship, occasion administration and management, the course has been developed by consultants from IIM Indore and the University of Liverpool. It contains interactive instructing, case research, real-world examples and sensible workout routines to make sure a holistic studying expertise. ‘We are delighted to offer this transformative programme that will empower participants to capitalise on the vast opportunities in sports business industry,’ Rai stated.

‘Sports unite everyone irrespective of their nation and thus, through our collaboration, we aim to nurture a new generation of sports business leaders who will drive innovation and growth in the global sports market,’ he acknowledged. Balogun stated, ‘I am delighted to see the launch of the programme, which will be run as a joint course between IIM Indore and the University of Liverpool Management School.

We look forward to establishing more collaborative ventures between our institutions. The programme builds on the expertise of faculty within both IIM Indore and the University of Liverpool Management School’s Centre for Sports Business. It will probably be of nice profit to these in, or aspiring to, careers in sports activities enterprise.’

All in regards to the course

Spanning over 8-9 months, the programme is structured into 5 phases. The first stage kicks off with a five-day on-campus session at IIM Indore, fostering interactive discussions and immersive studying. Following this, individuals will interact in stay on-line lessons throughout second and fourth phases, delivered collectively by IIM Indore and the University of Liverpool, providing flexibility and comfort.

The third stage gives a singular alternative for individuals to immerse themselves in international sports activities enterprise panorama with a five-day session on the University of Liverpool, offering invaluable insights from business consultants. The programme will conclude with a three-day on-campus session at IIM Indore, consolidating studying and making ready individuals for his or her future endeavours in sports activities enterprise administration.

Published on: Tuesday, March 19, 2024, 07:33 AM IST