IMAX Corporation (NYSE: IMAX) and BookMyShow, India’s main leisure vacation spot immediately introduced a brand new partnership designed to revolutionise the best way audiences uncover and have interaction with premium leisure experiences on-line. Under the settlement, IMAX and BookMyShow will collaborate on options throughout the leisure platform to boost the person expertise and ease of discovery for moviegoers looking for The IMAX Experience®.

 IMAX may have greater visibility and discoverability on BookMyShow, and the platform will spotlight IMAX releases by focused advertising efforts, starting with the extremely anticipated movie Dune: Part Two. BookMyShow customers may also discover a devoted web page about The IMAX Experience, together with a listing of present IMAX movies and places and of their cities, upcoming releases and extra. This new partnership will present audiences with seamless entry to the newest Indian movies and Hollywood releases, and can guarantee a streamlined and hassle-free expertise for moviegoers in India. This initiative is off to a robust begin with IMAX tickets making up 31% of the overall Dune: Part Two tickets offered on BookMyShow, demonstrating a robust demand for immersive cinematic experiences.

 “Moviegoers in India continue to show a strong preference for IMAX, with the Company delivering its best year ever at the Indian box office in 2023,” mentioned Preetham Daniel, VP, Theatre Development, IMAX Corporation. “This partnership is designed to elevate the ways our fans connect with IMAX, and we look forward to exploring new innovative initiatives to ensure it’s a premium cinema experience from beginning to end.”

 Commenting on the partnership, Samradha Tibrewala, Head – Partnerships & Revenue, BookMyShow mentioned, “Watching films in theatres is a cultural phenomenon deeply rooted within the hearts of thousands and thousands throughout India, and over the previous few years, now we have witnessed important development in transactions in addition to viewers curiosity in premium cinematic experiences. We have been actively working with trade companions to create home windows of alternative for greater visibility and discoverability of their choices on our platform, thereby creating a simple and seamless film reserving expertise for varied client cohorts a part of the BookMyShow universe. Our partnership with IMAX furthers these efforts and enhances the general moviegoing expertise for our customers as we proceed to ship an unparalleled leisure expertise at each step of their film watching journey.”

 Over the previous few years, there was an evolution within the tastes and preferences of the Indian viewers within the out-of-home leisure realm. According to BookMyShow’s lately launched ‘The CineFiles’ client survey report, the incorporation of cutting-edge applied sciences and immersive cinematic experiences has additional heightened the magic of the massive display screen. Advanced sound techniques, state-of-the-art visible results and larger-than-life screens proceed to move audiences into charming worlds. This has additional translated into the survey, with 74% respondents opting to observe a film within the theatre for the immersive bigger display screen and excessive audio high quality expertise. 40% respondents virtually at all times go for premium screens, displaying a major rise in viewers curiosity for the premium movie-watching expertise.

 2023 was the best grossing 12 months ever for IMAX on the Indian field workplace and the Company delivered over $1 billion on the world field workplace for under the third time in its historical past. Local Indian content material carried out extraordinarily properly, with releases like Jawan and Pathaan serving to topple earlier field workplace data set in 2022. In 2024, IMAX will proceed to debut extra awe-inspiring Hollywood blockbusters and native releases in India, together with the extremely anticipated movie Dune: Part Two, which launched in IMAX places throughout the nation on March 1.

 Experience Dune: Part Two in IMAX – tickets at the moment are on sale now on BookMyShow.