Sriya is a member of the Okay-pop woman group ‘BLACKSWAN’.

A 20-year-old from Rourkerla, Odisha, has made her Okay-pop debut within the a lot awaited comeback album of Korea’s ‘BLACKSWAN’ woman group.

Shreya Lenka, higher referred to as Sriya, is the one of many solely 2 Indian artistes to interrupt into the unique and excessive worth leisure business, and is among the many few faces within the Korean leisure business from exterior East Asia.

With new members, and a brand new inventive path, BLACKSWAN launched their newest single known as ‘Karma’. The music video, shot in Sriya’s dwelling state Odisha, options energetic streetscapes and rustic ruins tempered by verdure. With no sacrifice to the excessive beat routine, the video additionally gently nods to the nostalgic crimson brick partitions of colleges, and a younger Odissi dancer in full costume.

The BLACKSWAN members put on a roster of outfits closely impressed by Indian tradition and couture, in sync with choreography and music that has grow to be synonymous with Okay-pop teams.

Sriya, chosen at 18 years outdated together with Brazil’s Gabriela Dalcin, is skilled in classical Odissi dance, in addition to extra modern types. She credit her grandmother for serving to her discover a vocal coach for her “deep voice”. She skilled for the worldwide Okay-pop auditions through the COVID-19 lockdowns, utilizing her open-air terrace as a studio.

As the Korean wave continues to surge, the multi-billion greenback business is adapting to create content material that caters to worldwide followers, with out compromising on the formulation that skyrocketed it to international fame.