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IND vs WI LIVE Broadcast – India WestIndies DD Sports LIVE: Prasar Bharti and DD Sports will be the go to destination…
IND vs WI LIVE Broadcast – India WestIndies DD Sports LIVE: Prasar Bharti and DD Sports will be the go to destination for the India vs WestIndies series beginning from Friday. In more than two decades this will be 1st time that DD Sports will exclusively broadcast any cricket series involving India. Though the series will be streamed LIVE on FanCode but in regard to broadcast DD will be the only desitnation for the Cricket fans. Unlike subscription based private satellite channels, the series broadcast on DD Sports will be free of cost for the fans: Follow IND WI 1ST ODI LIVE Updates with InsideSport.IN
- The LIVE Broadcast on the national network will start at 6PM with a PRE SHOW called Cricket LIVE
- The 1ST ODI match in Port of Spain will start at 7PM
- The LIVE Commentary of the match will also be available on DD Sports Youtube channel
Prasar Bharati CEO Mayank Kumar Agrawal said, “Cricket is the undisputed leader in sports & entertainment in India. Even in the fast-growing digital age, there continues to be a significant market and audience for sports consumption on television, and we are glad to bring the upcoming India tour of the West Indies to the masses through DD Sports. While FanCode is building a unique digital experience for sports fans, their extension of rights to DD Sports will mean wider access to all sports fans for the series.”
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India WestIndies DD Sports LIVE: The series will be CO-BROADCASTED on FanCode and DD Prasar Bharti. This will be 1st time that series will not be broadcasted by a Private Satellite channel and as expected the advertiser response to the series is very low-key.
Neither FanCode, nor DD Sports is getting sponsorship takers even at discounted rates:
It has been learnt that the rates on DD Sports are Rs 3 lakh for a 10 Sec spot on ODIs and Rs 5 lakh for the Twenty20 Internationals. But the agency selling the sponsorship for DD Sports is struggling to finalize deals.
Vin Global Media is the sales agent that is selling the series on DD Sports to advertisers. As the norm is Ad revenue will be shared 75:25 in favour of the rights holder FanCode. But so far agency has got lukewarm response to the series.
“Advertisers are not too keen on the series. Some discounts may make them show some interest but so far it is very low key”, informed one of the member of the agency selling the series.
“It’s first time that series will not be broadcasted on a SATELLITE CHANNEL. Rather it’s going on a FTA. How DD or FanCode communicates and market the same to consumers will be interesting to watch. Overall with so much cricket happening, I guess it will be a struggle for the right holders to rope advertisers for the series”, said one of the top agency expert.
InsideSport tried reaching out to representatives of FanCode to check the response of advertisers. But did not get any reply.
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Last year, FanCode had inked a deal with the West Indies Cricket Board (WICB) to air the WestIndies HOME CRICKET until 2024. During the rights period, India is also scheduled to make another visit to the West Indies besides the upcoming series.
Other teams who will visit the West Indies in the rights period for cricket series include England, Australia, South Africa and Pakistan. Earlier, WICB rights were with Sony Pictures Networks India (SPNI).
The ODI series starts from July 22, IST 7 PM onwards, followed by two more games on July 24 & 27 respectively. ODIs will be followed by 5 T20Is starting from July 29th. Check out the full schedule of the tour here:
India Tour of West Indies Schedule
ODIs
1st ODI: July 22 (Queens Park Oval, Port of Spain)
2nd ODI: July 24 (Queens Park Oval, Port of Spain)
3rd ODI: July 27 (Queens Park Oval, Port of Spain)
All ODI matches live from 7 pm IST
T20Is
1st T20I: July 29: (Brian Lara Stadium, Port of Spain)
2nd T20I: Aug 1 (Warner Park, St Kitts & Nevis)
3rd T20I: Aug 2 (Warner Park, St Kitts & Nevis)
4th T20I: Aug 6 (Broward County Ground, Florida, USA)
5th T20I: Aug 7 (Broward County Ground, Florida, USA)
India T20 Squad WI: Rohit Sharma (C), I Kishan, KL Rahul*, Suryakumar Yadav, D Hooda, S Iyer, D Karthik, R Pant, H Pandya, R Jadeja, Axar Patel, R Ashwin, R Bishnoi, Kuldeep Yadav*, B Kumar, Avesh Khan, Harshal Patel, Arshdeep Singh.
India ODI Squad WI: India’s squad for 3 ODIs: Shikhar Dhawan (Captain), Ruturaj Gaikwad, Shubman Gill, Deepak Hooda, Suryakumar Yadav, Shreyas Iyer, Ishan Kishan (wk), Sanju Samson (wk), Ravindra Jadeja (vice-captain), Shardul Thakur, Yuzvendra Chahal, Axar Patel, Avesh Khan, Prasidh Krishna, Mohd Siraj, Arshdeep Singh.
All T20I matches live from 8 pm IST
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