The Indian single-door freezer market booms attributable to affordability, vitality financial savings, and compact sizes. This demand aligns with the surging frozen meals market and India’s ice cream ardour. Power outage resilience makes these freezers much more sensible for Indian households.

New Delhi, April 03, 2024 (GLOBE NEWSWIRE) — According to the most recent analysis by Astute Analytica, the India deep freezer market is projected to surpass US$ 4,058.79 million by 2032, up from US$ 536.98 million in 2023, at a CAGR of 25.2% in the course of the forecast interval 2024–2032.

The Indian deep freezer market is exploding with thrilling development and potential. In 2022 alone, a staggering 1.3 million models have been offered, demonstrating a quickly growing demand from each households and industrial sectors. This development is fueled by a mixture of established home manufacturers and worldwide gamers, with three prime manufacturers alone recording gross sales exceeding 800,000 models. The market’s dynamism and competitiveness be sure that customers have a wealth of choices at accessible value factors. Household deep freezers common round $188, whereas industrial fashions, catering to bigger capability wants, sometimes value round INR 625.

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Research with a large 10,000-participant pattern revealed that vitality effectivity is a deciding issue for savvy Indian customers, alongside model repute. This consciousness interprets straight into gross sales figures, with the common 500 kWh annual vitality consumption of family fashions turning into a key promoting level. E-commerce giants have seized a major share of this burgeoning market, boasting gross sales of 400,000 models, notably throughout festive durations. However, India’s sturdy home manufacturing capabilities are evident, with imports of 200,000 models being considerably outpaced by exports of fifty,000 models.

Sustainability and adaptableness are additionally shaping the way forward for the deep freezer market. Around 30,000 outdated models discovered new life by recycling or refurbishment, and nascent demand for solar-powered fashions noticed 10,000 patrons embrace energy-conscious choices. Metropolises witnessed a thriving rental market catering to city populations and occasions – roughly 20,000 models have been rented out. Brands are innovating quickly with over 50 new fashions launched to cater to various wants. This innovation is backed by a give attention to buyer expertise – over 2,000 service facilities have been established, extending deeper into tier-2 and tier-3 cities. Although 10,000 complaints spotlight room for service enchancment, the digital revolution is reworking the market – $118 million in transactions occurred on-line, and festive reductions reached $2.5 million, demonstrating evolving shopper habits.

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Key Findings in India Deep Freezer Market

Growing Demand for Frozen Food Products and Increasing Number of Stores Keeping them Adding Fuel to the Deep Freezer Demand in India

India’s deep freezer market is experiencing unprecedented development, straight linked to the surging demand for frozen meals gadgets. This demand is fueled by the recognition of main ice cream chains like Baskin-Robbins, Naturals Ice Cream, Havmor Ice Cream, Vadilal, Kwality Walls, and Amul. Urban areas drive this pattern, accounting for a powerful 80% of India’s frozen meals consumption. Regionally, North India leads the frozen meals market with a 40% share, adopted by West India (30%) and East India (10%).

The distribution panorama within the deep freezer market is quickly evolving to make sure frozen meals attain customers. India boasts a large community of 12 million kirana shops, a lot of which now provide frozen treats and meals. Modern retail codecs, like supermarkets and hypermarkets, are additionally experiencing vital development – essential for widespread frozen meals availability. This aligns with the Indian retail trade’s projected development from US$ 1.3 trillion in 2022 to US$ 1,750 billion by 2026.

The digital revolution is reworking the frozen meals market in tandem with deep freezer demand. The on-line distribution channel for frozen meals is about to develop at a speedy CAGR of 5.4% from 2022 to 2030. E-commerce leaders like BigBasket, Blinkit, Amazon, Swiggy, and Flipkart are seizing this chance, increasing their frozen meals picks to satisfy rising shopper urge for food. This digital shift is so vital that it is influencing the retail methods of frozen meals producers, demonstrating the intertwined nature of the web market and the demand for bigger capability storage like deep freezers.

Chest Deep Freezer Dominate India Market with 99.4% Revenue Share

Affordability performs an important position in Indian deep freezer market when it comes customers’ choice for chest freezers market. These fashions are typically $50 to $100 cheaper than comparable upright freezers, providing vital preliminary value financial savings. Additionally, chest freezers boast superior vitality effectivity, resulting in financial savings of $10 to $20 per 12 months in electrical energy prices. Their enhanced insulation, superior temperature retention, and lack of computerized defrost cycles all contribute to this effectivity benefit. Apart from this, chest freezers win out when it comes to storage.  They present round 20% extra usable house than upright fashions attributable to their horizontal storage orientation.  This open design, typically solely that includes detachable baskets, is ideal for storing giant or irregularly formed meals gadgets.  A chest freezer with a capability between 14.8 and 21 cubic toes is usually ample for a household of 4.

Chest freezers, typically referred to as reach-in freezers, are the workhorses of India’s industrial meals trade.  Their skill to retailer giant portions of frozen items makes them indispensable for resorts, eating places, and supermarkets within the India deep freezer market. The quickly growing consumption of frozen meals in India is a major driver of chest freezer demand. This shift, fueled by altering existence and dietary selections, straight interprets right into a better want for handy, long-term frozen meals storage. Household names like Whirlpool (the world’s largest residence equipment maker), Kelvinator, Haier, Samsung, Bluestar, Rockwell, and Godrej all provide a wide selection of chest freezer fashions in India. This sturdy model presence and variety in choices additional contribute to the recognition of chest freezers amongst Indian customers.

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India Witnesses Highest Demand for Single Door Deep Freezer, Control Over 53.9% Market Share

Single door freezers are a lovely choice for Indian households attributable to their affordability and vitality effectivity, consuming a median of 8.5 kWh/day. This cost-consciousness is essential in India’s price-sensitive deep freezer market.  Their compact design aligns effectively with house constraints in lots of Indian kitchens, whereas nonetheless providing 200-300 liters of capability – ample for the common household. The upright format ensures straightforward group and entry. Single door freezers typically attain temperatures of -30°C, exceeding the USDA’s suggestion of  -18°C (0°F)  for secure, high quality frozen meals storage. This functionality fits the rising Indian frozen meals market, projected to achieve INR 192.96 billion by 2024 with a CAGR of 17.27%. Changing existence and a need for comfort are fueling this development.

India’s love for ice cream (the world’s highest consumption at 400ml per capita yearly) additional drives demand for single door freezers.  They preserve the perfect ice cream storage vary of  -18°C to -23°C.  Popular manufacturers like Amul, Kwality Walls, and Vadilal contribute to this pattern. At the top, single door freezers provide a sensible benefit in areas vulnerable to energy outages. Their skill to keep up freezing temperatures for as much as 48 hours with the door closed offers peace of thoughts, particularly throughout scorching summers. This mixture of affordability, effectivity, and practicality makes single door freezers a compelling selection for Indian customers.

E-commerce is Reshaping the Dynamics of Deep Freezer Sales in India

India’s booming e-commerce sector is a serious catalyst for deep freezer market gross sales. Predictions counsel the e-commerce market will attain a price of US$ 111 billion by 2024 and a staggering US$ 200 billion by 2026.  This speedy enlargement creates a wealth of alternatives for deep freezer producers and retailers to attach with an enormous on-line shopper base. One essential benefit of e-commerce is elevated accessibility, notably notable in Tier II and Tier III Indian cities. Consumers nationwide can now simply analysis and examine totally different deep freezers on-line, contemplating options, costs, and types earlier than committing to a purchase order.

E-commerce fuels value competitors amongst manufacturers and retailers within the deep freezer market, resulting in extra reasonably priced deep freezers – a key consideration for cost-conscious Indian customers. India’s festive durations see a surge in deep freezer gross sales on-line, pushed by additional promotions and engaging offers. Product choice additionally advantages from the transfer on-line. E-commerce permits manufacturers like Voltas, Kaff, Blue Star, and Panasonic to show a wider vary of deep freezer fashions and capacities than bodily shops can sometimes accommodate.  Consumers simply discover the proper match for his or her family or industrial wants.  New e-commerce fashions like social commerce and stay commerce are making extra inroads, proving notably efficient in reaching clients inside Tier II and Tier III cities.

E-commerce is not simply reworking the family deep freezer market; the industrial sector can also be seeing a shift. Businesses like resorts, eating places, and retail shops discover it less complicated than ever to buy commercial-grade deep freezers on-line. This accessibility fuels demand for bigger capability fashions designed for enterprise use. Online platforms streamline the method for companies, permitting them to check costs, technical specs, and potential suppliers with ease.

India Deep Freezer Market Key Players

• AB Electrolux

• Birla Aircon

• Haier Group

• Himalaya Refrigeration

• Hindustan Apparatus Mfg. Co.,

• Hitachi Limited

• HMG India

• Industrial Refrigeration Pvt Ltd

• Khera Instruments Pvt. Ltd.

• Newtronic

• Panasonic Corporation

• Polfrost Air-con Pvt. Ltd.

• Remi Lab World

• Rockwell Industries Limited

• Singhla Scientific Industries

• Thermo Fisher Scientific Inc.,

• Universe Surgical Equipment Co.

• Western Refrigeration Pvt. Ltd.

• Whirlpool Corporation

• Other Prominent Players

Key Segmentation:

By Type

• Chest Deep Freezer

• Upright Deep Freezer

By Capacity

• Up to 250 Liters

• 250 – 500 Liters

• 500 – 750 Liters

• Above 750 Liters

By Temperature Range

By Doors

• Single Door

• Double Door

• Triple Door

By End User

• Residential

• Commercial

• Industrial

  • Food & Beverage

  • Pharmaceutical

  • Chemical

  • Agriculture

  • Retail

  • Others

By Sales Channel

By Distribution Channel

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About Astute Analytica

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CONTACT: Vipin Singh BSI Business Park, H-15,Sector-63, Noida- 201301- India Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World) Email: gross sales@astuteanalytica.com Website:  https://www.astuteanalytica.com/